DeepIntent, a leading healthcare advertising platform, has launched its HealthFirst™ FAST (Free Ad-Supported Streaming TV) Package, providing performance-driven access to verified healthcare audiences across top streaming publishers like LG Ad Solutions and Pluto TV.
The new offering is designed for healthcare advertisers seeking to optimize real-time investments across premium channels. Using DeepIntent’s AI-driven Health Intelligent™ media buying, the FAST package enables brands to reach relevant patients and providers while improving outcomes nationwide.
According to EMARKETER, FAST is among the fastest-growing streaming channels, with viewership expected to increase twice as fast as OTT this year. DeepIntent’s analysis shows that 77% of healthcare providers are reachable via FAST—more than double the 34.6% of the general population—highlighting its unique value for healthcare campaigns.
The HealthFirst™ FAST Package offers premium inventory from top publishers, verified healthcare audiences, easy activation, and optimization for real-world results, all within a secure and transparent framework.
“Pluto TV has built a best-in-class streaming environment, and DeepIntent’s FAST package enhances it by delivering advanced audience targeting required to reach healthcare audiences,” said Christo Owen, SVP of Partnerships at Paramount Advertising. “This expansion enables brands to activate campaigns that drive meaningful outcomes with our engaged viewers on the biggest screen in the home.”
The solution is built on DeepIntent’s performance and quality framework, ensuring media is measurable, addressable, and optimized to meet the rigorous compliance standards of pharmaceutical advertisers. Key benefits include:
- Scaled access to high-quality FAST inventory
- Streamlined activation via DeepIntent’s DSP
- Transparent, fraud-free supply
- Health-optimized insights including exposure, script lift, and Rx conversions
“As pharma marketers shift budgets beyond traditional channels, Connected TV has delivered exceptional reach and performance,” said Kristy Quagliariello, VP of Programmatic Media at Klick Health. “DeepIntent’s turnkey FAST solution accelerates activation and unlocks insight-driven opportunities to reach both HCP and patient audiences.”
