Brazil’s Top Independent Ad Agency Bets Big on AI to Reinvent Creativity at Scale
In a landmark move for Latin America’s advertising industry, GALERIA.ag—Brazil’s largest independent ad agency—is now the first in the country to implement Adobe’s GenStudio platform, bringing cutting-edge artificial intelligence and creative automation directly into the heart of its content production pipeline. The R$10 million investment signals more than just a tech upgrade—it’s a bet on the future of agency operations.
Globally, only a handful of agencies have taken GenStudio fully onboard. GALERIA.ag joins this elite group with an ambition that’s equal parts visionary and pragmatic: scale creativity, trim inefficiencies, and future-proof its operational model.
What’s New, and Why It Matters
Adobe GenStudio isn’t just another software stack—it’s a tightly integrated suite that combines AI agents, asset management, and automation tools into a centralized platform designed to overhaul the way campaigns are ideated, executed, and delivered. Think of it as a creative ops control tower.
According to Adobe, the platform can slash campaign go-to-market time by up to 70% and reduce content waste by 30% through better asset reuse and consistent messaging across channels.
That’s a compelling pitch in a market where timelines are shrinking, content demand is exploding, and operational complexity has become a creative bottleneck.
Daniel Martins, GALERIA.ag’s Partner and Head of Operations & Transformation, describes the move as a natural evolution. “We’re not just adding another tool—we’re rearchitecting our workflow. From brief to execution, AI becomes the connective tissue that ties talent, process, and output together,” he said.
A Shift in the Creative Value Chain
At its core, the GenStudio implementation is about reallocating human energy. Instead of burying creative teams in asset logistics and version control, the platform automates the grunt work—freeing up time for strategy, storytelling, and experimentation.
“This is how we future-proof creativity,” said Eduardo Simon, CEO of GALERIA.ag. “Our teams focus on innovation and ideas, while the tech handles the operational heavy lifting.”
This shift also signals a broader trend within the industry: the merging of MarTech and AdTech into a unified creative intelligence layer. While legacy agencies often rely on fragmented tools and siloed processes, GALERIA.ag’s model reflects a growing appetite for fully integrated, AI-augmented platforms.
Adobe’s Strategic Play in Brazil
From Adobe’s perspective, the partnership is equally momentous. “Brazil just leapfrogged into the future of advertising,” said Raul Braga, Enterprise Sales Manager at Adobe and the executive leading the rollout. “This is about more than automation. We’re co-developing a new operational model for the modern agency.”
Adobe’s decision to partner with GALERIA.ag isn’t coincidental. The agency ranks as a top player by CENP-Meios and has a reputation for embracing digital innovation—making it an ideal testbed for GenStudio’s broader global ambitions.
A Blueprint for the AI-Empowered Agency
More than a one-off upgrade, this is the foundation for an ongoing transformation. The agency expects to roll out GenStudio across all departments, extending its benefits to every client touchpoint.
This isn’t just a step forward—it’s a running leap into a future where creative output is faster, more consistent, and deeply data-informed.
For now, GALERIA.ag is setting the pace. The question for the rest of the industry is whether they’ll catch up—or get left behind.
