Growth Channel and Speedeon have announced a new partnership that embeds Speedeon’s audience data directly within the Growth Channel platform—eliminating manual onboarding steps and enabling advertisers to execute programmatic campaigns around a single, consistent audience strategy.
The integration allows agencies and brands to activate Speedeon’s consumer and predictive audiences natively inside Growth Channel’s workflow. In practical terms, that means fewer disconnected tools, reduced operational friction, and faster time to launch.
In a programmatic landscape still plagued by fragmented tech stacks and redundant data processes, that simplicity could be the real headline.
From Audience Selection to Activation—In One Platform
At the core of the partnership is native data availability. Rather than onboarding third-party audience segments through separate data management platforms or custom integrations, advertisers can now select Speedeon audiences directly inside Growth Channel and deploy them immediately across campaigns.
The move collapses what is often a multi-step workflow into a single execution environment.
Speedeon’s data focuses on real-world consumer behaviors, life events, and modeled intent—segments designed to help marketers move beyond basic demographic targeting. By embedding these audiences directly into buying workflows, advertisers can move from planning to activation without exporting lists, syncing IDs, or coordinating between systems.
For performance-driven teams, speed and precision aren’t luxuries—they’re operational requirements.
“Advertisers succeed when they can act with clarity and confidence,” said Maryna Burushkina, CEO of Growth Channel. She noted that integrating Speedeon audiences directly into the platform enables clients to target with greater precision while accelerating campaign launches.
Why Native Integrations Matter in 2026
Audience activation has become a pressure point in modern ad tech. While high-quality data providers offer increasingly sophisticated segmentation, the operational lift required to deploy those segments often slows execution.
Manual onboarding workflows can introduce:
- Data mismatches
- Delayed campaign starts
- Reduced transparency
- Performance tracking gaps
By making Speedeon’s data available natively, Growth Channel is positioning itself as a more streamlined programmatic buying environment—one that reduces handoffs and preserves audience consistency across channels.
Gerard Daher, CEO of Speedeon, emphasized that activation is where audience data proves its worth.
“Activation is where data delivers real value,” Daher said. “This partnership allows our audiences to be used seamlessly within programmatic buying workflows, helping marketers turn audience insights into measurable results more quickly.”
In other words, insights don’t matter if they sit idle in a dashboard.
Cross-Channel Consistency: Display to CTV
The integration supports activation across key programmatic channels, including:
- Display
- Online video
- Connected TV (CTV)
- Audio
- Mobile
Maintaining consistent audience definitions across these touchpoints is increasingly important as brands pursue omnichannel strategies. A fragmented approach—where different channels use slightly different audience criteria—can dilute performance insights and undermine attribution models.
By centralizing audience strategy inside one platform, advertisers can scale reach while preserving targeting consistency.
That’s particularly relevant as CTV and digital audio continue to absorb larger portions of media budgets. According to recent industry projections, CTV ad spend alone is expected to grow at double-digit rates annually, pushing more brands to demand unified audience frameworks that span traditional display and emerging streaming environments.
Competitive Context: The Race to Simplify
The broader ad tech market has been moving toward consolidation and workflow simplification. Demand-side platforms (DSPs), retail media networks, and data providers are increasingly embedding capabilities directly into buying interfaces rather than relying on external integrations.
Growth Channel’s move mirrors similar efforts by major DSPs to reduce data onboarding friction and streamline execution. However, independent partnerships like this one highlight an ongoing opportunity for mid-market platforms to differentiate through usability and integration depth.
For agencies managing multiple clients and campaigns, reduced operational complexity can translate directly into margin protection. Fewer manual steps mean lower labor costs and faster optimization cycles.
Measurement and Transparency in Focus
Beyond speed, the integration also aims to improve performance measurement. When audience data lives natively within the same platform used for activation and optimization, reporting alignment becomes more straightforward.
That can lead to:
- Clearer attribution
- Better performance benchmarking
- Faster optimization adjustments
- More transparent audience-level insights
As privacy regulations and signal loss continue to reshape targeting strategies, first-party and predictive audience models are playing a larger role. Partnerships that integrate data and activation environments could help marketers maintain performance without relying heavily on deprecated third-party cookies.
The Bottom Line
Growth Channel’s integration of Speedeon audiences is less about flashy new formats and more about operational efficiency—a quiet but critical advantage in modern programmatic advertising.
By enabling advertisers to activate high-quality consumer and predictive audiences directly within a single platform, the partnership reduces friction, accelerates campaign launches, and supports consistent cross-channel execution.
In a market where speed, precision, and measurement clarity increasingly define competitive advantage, simplifying the path from audience insight to activation may be one of the smartest moves a platform can make.
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