Innovid Rolls Out Retail Media Upgrades Aimed at Smarter, Shoppable Campaigns
Retail media is no longer just the hot topic—it’s the ad industry’s power play. And Innovid wants to be at the center of it. In its latest “Feature Beat” product update, the ad tech company unveiled a suite of new tools designed to give retail media networks (RMNs) and brands sharper control, smarter targeting, and shoppable creative that converts across every screen.
Retail media ad spend is expected to surge in H2 2025, with over a third of marketers planning to up their investment, according to Mediaocean’s upcoming market report. Innovid is betting big on that momentum, releasing features that simplify how marketers plan, execute, and measure campaigns across both onsite and offsite retail channels.
From the Retail Shelf to Every Screen
One of Innovid’s headline upgrades is the ability for brands to integrate retail data—traditionally locked within a single walled garden—into the broader media mix. This lets advertisers bring shopper intent and product-level insights into CTV, social, and display environments, creating a seamless cross-channel journey that aligns messaging with performance goals.
In other words: it’s not just about showing up on the retailer’s site anymore—it’s about showing up smartly, everywhere.
Self-Service That Actually Puts You in Charge
For RMNs looking to move faster and do more with less reliance on external platforms, Innovid’s white-labeled, self-service UI is a significant shift. The new setup supports campaign building across onsite and offsite media with automated creative templates, co-branded assets, and streamlined connections to third-party platforms. It’s campaign execution reimagined as an in-house operation, designed for scale and speed.
Think of it as the in-house control panel RMNs didn’t know they needed—until now.
Shoppable Ads, Ready to Go
Innovid is also arming marketers with more turnkey creative tools that are both visually rich and performance-focused. From QR-enabled shoppable CTV to dynamic product catalogs that adapt in real time to SKU inventory, these formats aren’t just pretty—they’re built to convert.
Add-to-cart functionality, mobile-first execution, and DCO (dynamic creative optimization) powered by real-time retail data make it easy for brands to deliver highly personalized, purchase-ready ad experiences at every step of the shopper journey.
Measurement That Proves—and Improves—Performance
One of the toughest challenges in retail media remains attribution, especially when campaigns run across multiple touchpoints. Innovid’s latest updates include incrementality metrics and unified reporting across onsite and offsite activations. Audience deduplication features help reduce over-frequency and ad waste, while performance analytics give both RMNs and brands the clarity they need to optimize future spend.
Put simply: it’s not just about running the ad. It’s about proving it worked—and doing it better next time.
“Retail media success relies on alignment between retailers and brands,” said Simeon Powers, Senior Director of Strategy at Innovid. “That starts with shared tools, data, and creative flexibility. We’re bridging that gap with one platform that supports both sides—from dynamic creative to self-service workflows and incrementality analytics.”
With these latest enhancements, Innovid is positioning itself not just as an ad server, but as a full-stack enabler of the next generation of retail advertising—where data flows freely, execution is streamlined, and every ad is built to drive purchase.
