Jivox wants to make shopping ads smarter—much smarter. Today, the AI-powered marketing platform launched DaVinci Commerce, a new product it calls the industry’s first AI-native commerce media personalization engine designed to work directly with emerging shopping agents such as Perplexity’s Buy with Pro Shopping Agent. Future integrations with retail-specific AI assistants are already on the roadmap.
At its core, DaVinci Commerce is built to do what most display ads fail at: cut out the noise and take shoppers directly from “that looks good” to “add to cart” in as few clicks as possible. Instead of sending users to cluttered landing pages, Jivox’s system leverages agentic AI to personalize product prompts—helping customers choose the right color, size, or variant in real time inside an AI chat environment. Think of it as turning the shopping journey from a scavenger hunt into a one-on-one conversation.
Why This Matters
The timing couldn’t be better. Forrester analyst Nikhil Lai recently noted that AI-driven shopping platforms from Google, ChatGPT, and Perplexity could completely reshape the path to purchase if they layer on checkout and fulfillment experiences rivaling Apple Pay or Amazon Prime. In other words: convenience is king, and DaVinci Commerce aims to give brands a way to stay visible—and measurable—in this new flow.
That last point is critical. Traditional ads often struggle with attribution—was it the banner, the email, or the coupon that actually drove a sale? With agentic shopping, Jivox says it can close that loop. DaVinci Commerce ties ad exposure directly to verified transactions across multiple retailers, giving brands the ability to run true incremental ROAS tests and measure what really moves the needle.
Under the Hood
DaVinci Commerce leans on a mix of generative AI (to crank out ad variations at SKU-level granularity) and agentic AI (to automate compliance, recommendations, and conversational shopping flows). Jivox claims brands can launch commerce media campaigns in under five minutes, a promise that—if true—represents a major efficiency boost.
- Generative AI: Creates thousands of ad variations, resizes creatives, generates copy, and drops products into lifestyle imagery. It also personalizes content to individual users.
- Agentic AI: Automates compliance with retailer specs, ensures brand guidelines are intact, and powers conversational discovery with AI shopping agents.
The company points to one global beverage customer who slashed creative production costs from 25% to under 6% of media spend by shifting to DaVinci Commerce. Campaign setup time reportedly dropped from weeks to minutes.
The Bigger Picture
Commerce media is already one of the hottest growth categories in adtech, with retail media networks (RMNs) projected to surpass $160 billion globally by 2027. Platforms like Amazon, Walmart Connect, and Instacart are leading the way, but as AI-driven shopping assistants gain traction, the battleground may shift from retailer-owned ecosystems to AI-first shopping environments.
Jivox’s bet is clear: brands will need tools purpose-built for this agentic era—where the “ad” is less about flashing a banner and more about fueling a guided, AI-assisted transaction. It’s a risky but intriguing play that positions Jivox at the intersection of commerce media and generative AI.
Whether DaVinci Commerce becomes the Adobe Photoshop of AI shopping ads or just another marketing buzzword depends on adoption. But the idea of closing the gap between ad creative and checkout with AI-native workflows is hard to ignore—and it could set the tone for the next big wave in retail advertising.
