Adstra, the data‑and‑identity platform that powers many of today’s programmatic buying engines, announced on May 29 2026 that it has been certified by Great Place to Work® for the third year in a row. The independent certification, which is based entirely on employee feedback, shows that 89 % of Adstra staff rate the company as a great place to work—well above…
Jason Shaffer Group (JSG) has been named a Clutch “Top SEO Company” for the seventh consecutive year, a milestone that underscores the firm’s pivot toward AI‑powered search optimization—often called AI SEO or Generative Engine Optimization (GEO). The Tampa‑based agency says the honor validates a strategy that blends senior‑level talent, flat‑fee pricing and a no‑contract model with a focus…
HilltopAds Unveils Smart CPM for Popunder Campaigns, Advancing Automated Bidding in AdTech – the London‑based ad network announced a new automated bidding model on May 29, 2026 that promises to lower cost‑per‑thousand impressions (CPM) while giving advertisers granular budget controls. What’s New HilltopAds introduced Smart CPM, an algorithmic bidding engine built into its Popunder inventory. Unlike traditional fixed‑price CPM…
Petal Ads Unveils Full‑Scenario Smart Tourism Platform at ITB China 2026 — Huawei’s latest offering for the culture and tourism sector debuted at the three‑day ITB China exhibition in Shanghai, showcasing a suite of HarmonyOS‑powered tools that promise to reshape how destinations acquire, engage, and retain travelers across the entire journey. Full‑Scenario Smart Culture and Tourism…
This week, the IAB announced the launch of the IAB Authorized Assessor Program, a framework that standardizes how brands, agencies, publishers, and platforms evaluate vendor privacy risk. The program debuts with FTI Consulting’s Technology segment as its first authorized assessor, officially licensed to conduct vendor assessments using the IAB Diligence Platform, powered by SafeGuard Privacy.
Retail media is booming – but growing fast isn’t the same as growing up. As retailers turn their websites, apps, and store displays into ad platforms, brands are pouring in serious dollars, drawn by promises of high-intent shoppers and rich first-party data. The challenge? Many networks still lack the basics: consistent metrics, clear pricing, and…
1. The TV landscape is experiencing more fragmentation than ever, presenting both challenges and opportunities in the industry. How is DISH Media simplifying that complexity and helping advertisers maximize unduplicated reach? Today, TV advertisers are navigating a maze of platforms, each with different data policies, measurement standards, and audience behaviors. This complexity leads to duplicated reach,…
Jivox wants to make shopping ads smarter—much smarter. Today, the AI-powered marketing platform launched DaVinci Commerce, a new product it calls the industry’s first AI-native commerce media personalization engine designed to work directly with emerging shopping agents such as Perplexity’s Buy with Pro Shopping Agent. Future integrations with retail-specific AI assistants are already on the roadmap.
In the shifting world of advertising technology, the language often feels dense with acronyms and technical terms that can alienate many audiences. Concepts like real-time bidding and programmatic advertising are foundational to the industry, yet they can create a barrier between the technology and the people it aims to serve. For ad tech companies, the…
