Manual reporting is out. Automated campaign intelligence is in.
That’s the key takeaway from LiveScore’s recent partnership with ADvendio, the Salesforce-native ad management platform that’s rapidly gaining traction among media businesses seeking smarter, faster advertising workflows.
Since integrating ADvendio, LiveScore—known globally for real-time sports scores and updates—has restructured its campaign management from the ground up, replacing time-consuming manual processes with an automated, country-specific optimization engine that spans sales, reporting, validation, and compliance.
“Before ADvendio, reporting and campaign execution were inefficient and fragmented,” said a spokesperson for LiveScore. “Now we can optimize campaigns at the country level, monitor performance by channel, and make faster, data-driven decisions.”
The Automation Advantage
ADvendio’s strength lies in its all-in-one approach to omnichannel advertising operations. Built directly on Salesforce, it brings together a suite of tools—CRM integration, media buying, inventory tracking, programmatic, billing, invoicing, and analytics—into a single dashboard.
This has given LiveScore:
- Automated revenue reporting for greater financial accuracy
- Channel-by-country campaign insights, enabling localized optimization
- Validation checkpoints to ensure campaigns meet quality and compliance standards
- Streamlined brand monitoring, reducing risk and improving execution speed
The result? A more agile marketing engine that’s responsive to real-time performance and aligned with strategic growth.
“LiveScore’s results speak volumes about what ADvendio is designed to do,” said Myriam Hirt, Head of Customer Success at ADvendio. “We’re not just automating tasks—we’re helping publishers drive better outcomes by connecting operations, insights, and monetization in one place.”
A Growing Need for Streamlined AdOps
In the fast-moving world of sports media and digital advertising, time is money—and wasted time is lost revenue. With campaign complexity increasing across platforms and geographies, the industry is leaning into converged solutions that centralize data, decision-making, and delivery.
LiveScore operates across 200 territories with a vast audience consuming everything from live sports scores to betting services through its ecosystem, which includes LiveScore, LiveScore Bet, and Virgin Bet. Its convergence strategy aims to unify fragmented sports media and betting experiences—a mission that aligns naturally with ADvendio’s integrated approach to ad operations.
Market Implications
This move also underlines a broader trend: as media organizations scale across platforms and devices, the demand for platform-agnostic, centralized ad management tools is climbing fast. With Salesforce-native architecture, ADvendio can tap into enterprise CRM data in real time—an edge over siloed legacy systems or ad-hoc integrations.
In short, the partnership is a blueprint for publishers that need to automate intelligently without sacrificing precision, especially in high-velocity environments like sports and gaming.
