NIQ, a leading consumer intelligence company, has announced a strategic collaboration with The Trade Desk, a global leader in advertising technology. This partnership will integrate NIQ’s consumer intelligence and shopping behavior insights into The Trade Desk’s platform, enhancing marketers’ ability to plan and activate more accurate advertising campaigns globally.
- The Power of Shopper-Based Audiences:
- The collaboration allows advertisers to access new, shopper-based audiences derived from NIQ’s vast omnichannel shopping data collection. Additionally, digital shopping data and advanced audiences from MRI-Simmons, the leading media planning and insights provider in the U.S., will be available.
- These audience segments will be launched under the Consumer Canvas™ brand, a new venture between NIQ and MRI-Simmons that will enable audience-based solutions for advertisers, agencies, and brands.
- Geotargeting Capabilities for Precise Audience Reach:
- NIQ’s advanced geotargeting capabilities enable advertisers to reach their audiences with greater precision based on location. This allows for targeting areas with the most potential for sales growth.
- The Trade Desk will be the first global platform to integrate these new geotargeting segments. These segments will launch first in Western Europe, followed by North America in Q2, and other regions throughout 2025.
- Empowering Data-Driven Decision Making:
- The integration of NIQ’s data and insights into The Trade Desk’s platform allows brands to make more informed decisions based on real-time data. By leveraging advanced retail data and geotargeting capabilities, advertisers can enhance the effectiveness of their campaigns, driving better marketing performance across global markets.
- Strengthening Global Marketing Efforts:
- By combining NIQ’s rich consumer data and The Trade Desk’s technology platform, this collaboration empowers advertisers to more effectively target desired audiences on a global scale, ensuring campaigns are both efficient and impactful.
The collaboration between NIQ and The Trade Desk marks a significant advancement in the advertising industry, providing advertisers with enhanced audience insights and geotargeting capabilities. This new partnership empowers brands to execute more precise, data-driven marketing strategies that drive improved performance and growth across global markets.
