Perion Network Ltd. (NASDAQ & TASE: PERI) is taking another bold step in reshaping the future of advertising technology. The company today unveiled the Perion DOOH Player, a next-generation platform that rounds out its full-stack suite for Digital-Out-of-Home (DOOH) and Retail Media — two of the fastest-growing arenas in modern marketing.
The launch marks a key milestone in Perion’s long-term plan to build a Marketing Operating System that unifies ad delivery, optimization, and monetization across multiple digital channels. By introducing this technology, Perion aims to simplify the fragmented landscape of DOOH advertising while creating predictable, recurring revenue streams for media owners.
A Unified, Scalable Solution for Modern Screens
The Perion DOOH Player integrates seamlessly into the company’s existing Ad Server, Header Bidder, and SSP, forming an end-to-end stack that eliminates the patchwork of legacy systems that have long hampered efficiency in digital signage operations.
For media owners, the platform centralizes campaign creation, management, and delivery — driving both direct and programmatic sales from a single interface. For display signage partners, it offers hardware-agnostic integration, ensuring compatibility across Windows, Linux, Android, and System-on-Chip devices used by leading display manufacturers.
“Media owners and digital signage partners are looking for technology that simplifies operations, supports programmatic growth, and provides greater transparency and control,” said Tal Jacobson, CEO of Perion. “The Perion DOOH Player unifies ad delivery, optimization, and screen management into a single intelligent platform — driving measurable efficiency, revenue growth, and operational scale.”
Advanced Features Built for Performance
The new DOOH Player brings enterprise-grade innovation to a space often fragmented by incompatible technologies. Among its standout capabilities:
- Dynamic Ad Serving: Replaces static scheduling with goal-based delivery (share of voice, impressions, or audience targeting), allowing sales teams to sell more campaigns efficiently.
- Programmatic Flexibility: Supports Dynamic Creative Optimization (DCO) and Programmatic Guaranteed across static, video, and dynamic formats.
- Smart Offline Support: Maintains campaign pacing even when internet connectivity falters — a must-have for large, distributed display networks.
- Hardware & OS Agnostic Design: Ensures seamless deployment across a range of global digital signage systems.
- Advanced Network Management: Centralized tools for screen synchronization, remote management, and complex video wall operations.
Strengthening Perion’s Position in DOOH and Retail Media
This latest addition to Perion’s ecosystem is more than a product launch — it’s a strategic statement. By completing its DOOH full-stack, the company is positioning itself as one of the few ad tech providers bridging open web, programmatic, and physical digital signage environments under one architecture.
The move extends Perion’s reach into high-growth media categories that promise measurable performance and sustainable profitability — and strengthens its foothold in the race to define the future of omnichannel advertising.
In a digital landscape increasingly shaped by convergence, Perion’s DOOH Player doesn’t just fill a gap; it builds the missing bridge between content, data, and context — one screen at a time.
