Turning Point with David Jeremiah has appointed longtime leader Nathan Johnson as its new Executive Director of Marketing & Communications, formalizing a strategic consolidation of two critical departments as the ministry expands its national and global reach.
The move brings marketing and communications under a single executive vision—an increasingly common strategy among growing organizations seeking brand consistency, clearer messaging, and stronger audience engagement across digital and traditional channels.
Johnson, who has spent 23 years with the organization, steps into the newly created role after serving in multiple leadership capacities across departments. His appointment signals continuity rather than disruption, reflecting a deliberate internal succession plan rather than an outside hire.
Unifying Brand, Message, and Mission
The structural change aligns Turning Point’s marketing and communications teams under one executive framework, a move designed to eliminate silos and streamline message delivery. As faith-based organizations compete for attention in an increasingly crowded media landscape, consistency across platforms—from broadcast and streaming to social media and email—has become mission-critical.
“By aligning the Marketing & Communication departments under one unified vision we are better able to steward our message with greater clarity, consistency, and effectiveness,” said David Michael Jeremiah, president and CEO of Turning Point. He described the consolidation as a strategic step forward for the ministry’s continued growth.
For ministries operating at scale, messaging fragmentation can dilute impact. By centralizing oversight, Turning Point aims to ensure that its outreach—whether broadcast programming, digital campaigns, donor communications, or live events—speaks with one cohesive voice.
Chief Creative Officer Paul Joiner underscored the timing of the move, noting that as Turning Point expands its audience across the U.S. and internationally, how the organization presents itself matters more than ever.
“In this season of continued expansion, ensuring how we present Turning Point reflects both the excellence of our ministry and the eternal significance of our mission,” Joiner said, adding that Johnson has earned trust across teams through collaborative leadership.
A 23-Year Insider Takes the Helm
Unlike many executive appointments that bring in outside change agents, Turning Point opted for a veteran insider with deep institutional knowledge. Johnson’s two decades with the ministry span multiple departments and management roles, giving him operational familiarity that could accelerate execution and reduce transition friction.
That internal perspective matters. Organizations with strong mission alignment often benefit from leaders who understand both the culture and the audience. Johnson’s long tenure positions him to balance brand modernization with theological and organizational continuity.
In his expanded role, Johnson will oversee strategic vision for all marketing and communications efforts, with responsibilities that include:
- Strengthening brand positioning
- Aligning messaging across departments
- Enhancing clarity and consistency across channels
- Ensuring unified internal and external communications
The mandate reflects broader industry trends. Faith-based media organizations increasingly operate like hybrid media companies—managing content distribution, donor engagement funnels, streaming platforms, and omnichannel campaigns. Executive-level oversight of brand and communications is becoming less optional and more essential.
Why This Move Matters Now
Religious broadcasting and ministry outreach have evolved significantly in the past decade. Traditional television and radio remain important, but digital transformation has reshaped audience behavior. Streaming services, podcasts, social media video, email automation, and data-driven fundraising are now core infrastructure.
As ministries scale, inconsistent messaging can erode credibility. Meanwhile, audience trust—especially in faith-based and nonprofit sectors—hinges on clarity, transparency, and authenticity. Consolidating marketing and communications under a single leader is often a response to these pressures.
The appointment also reflects succession maturity. Organizations that promote from within after long-term leadership development typically demonstrate operational stability and cultural alignment—an attractive signal to donors, partners, and media stakeholders.
Johnson himself framed the promotion as both personal and organizational growth.
“I’m an example of the growth that is possible here at Turning Point,” he said when the announcement was made at a company-wide meeting. “‘Work hard, be kind and great things will happen,’ is my motto. I’m excited to be a part of taking the Gospel to a world in need of Jesus.”
Strategic Implications for Faith-Based Media
While not a technology company in the traditional sense, Turning Point operates within a highly competitive media ecosystem. Ministries today compete not only with other religious broadcasters but also with streaming platforms, social content creators, and digital-first nonprofits.
Centralized marketing leadership could enable:
- Faster campaign execution across platforms
- More cohesive brand storytelling
- Improved analytics integration
- Better donor lifecycle management
- Stronger cross-functional collaboration
Similar consolidations are occurring across nonprofit and media organizations where brand voice fragmentation has hindered growth. As audience attention becomes increasingly fragmented, message discipline becomes a strategic asset.
Turning Point’s decision to formalize executive oversight of marketing and communications signals recognition of that reality.
The Bottom Line
Nathan Johnson’s appointment represents more than a title change. It reflects a structural evolution as Turning Point scales its media footprint and refines how it communicates across an expanding global audience.
In an era when messaging clarity can directly influence reach, engagement, and financial sustainability, unifying marketing and communications may prove to be one of the ministry’s most consequential operational decisions this year.
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