Vibe.co, the connected TV (CTV) advertising platform enabling hyper-targeting for performance marketers, has raised $50 million in Series B funding, led by Hedosophia—an early backer of Spotify, Uber, and Airbnb. Existing investors Elaia and Singular participated alongside high-profile tech executives, including Revolut CEO Nik Storonsky, Supercell CEO Ilkka Paananen, and Carolyn Everson of Disney and Coca-Cola. Nirav Tolia, CEO of Nextdoor, joins Vibe.co’s board, bringing additional strategic guidance. The round pushes Vibe.co’s valuation to $410 million.
“Meta for TV Advertising” Targets a $1 Trillion Market
CEO and Co-Founder Arthur Querou highlighted the company’s ambition: “The performance TV advertising market is on track to surpass social media by 2035. We’re building the Meta for TV advertising, powered by transactional data, hyper-targeting, and incrementality measurement.” In under two years, Vibe.co has achieved a $100M revenue run rate, ranking it among the top ten fastest software companies to reach this milestone.
Currently, Vibe.co reaches 120 million households across 500 apps and channels and is trusted by over 5,000 brands. Streaming now accounts for 45% of U.S. TV viewership, overtaking cable and broadcast combined, while digital video ad spend—including CTV—is projected to hit $72 billion in 2025, growing nearly three times faster than total media.
AI-Powered Platform Drives Performance
Vibe.co empowers brands with Vibe Studio, an AI-driven video editor. Already, over 10% of ad creative on the platform is AI-generated, with plans to scale to 30% by 2026. The platform uses proprietary technology, including millions of consumer profiles and purchase signals, to deliver hyper-personalized targeting based on real intent and behavior. Its recommendation engine reportedly outperforms traditional TV segments by 4x, helping marketers demonstrate ROI through incrementality-based measurement rather than last-click attribution.
Infrastructure for the Future of TV Advertising
Vibe.co unifies ad creative, targeting, media buying, and AI-driven optimization in a single self-serve platform, integrated with major measurement partners and connected to leading streaming publishers. Nirav Tolia noted, “Vibe.co is uniquely positioned to lead the transformation of CTV into a true performance channel, defining a new standard for the industry.”
The new capital will accelerate Vibe.co’s AI roadmap, enhancing generative and agentic AI for media buying and creative production, expanding yield management tools for publishers, and deepening integrations across the streaming ecosystem. The company expects profitability by the end of 2025.
