XR, a leading platform for managing advertising operations, has announced a direct API integration with Amazon Ads’ DSP, giving marketers the ability to run high-performance video campaigns across Amazon’s premium inventory with unprecedented speed and scale.
The integration opens access to Amazon DSP’s massive audience, which reaches over 300 million monthly ad-supported viewers in the U.S. alone. It also introduces automation that simplifies creative and media workflows, including VAST tag delivery and real-time data synchronization between XR and Amazon DSP.
“As media becomes more complex, advertisers need smarter ways to connect their ad creative with premium inventory,” said Sherman Li, XR’s SVP of Strategic Alliances. “This integration links ad creative directly to Amazon DSP, unifying linear and digital campaigns without disrupting existing workflows.”
Key Benefits for Advertisers
- Automated campaign workflows: Reduces manual tasks by syncing campaign and line-item data across platforms.
- Faster speed to market: Real-time creative assignment and tag uploads accelerate campaign launches and cut trafficking errors.
- Expanded premium inventory access: Includes Fire TV and top publishers like Discovery, A&E, Vizio, and Roku.
- Operational efficiency: Centralizes campaign activation, lowers reconciliation costs, and streamlines media decisioning.
By linking campaign IDs between XR and Amazon DSP, advertisers can assign creative, sync flight dates, and track delivery in real-time, enabling quicker optimization and more effective media strategies. The integration also lets brands leverage first-party data to refine audience targeting across linear TV, CTV, and digital video, all from a single platform.
This move positions XR as one of the first third-party ad servers to integrate directly with Amazon DSP, reinforcing its mission to simplify ad operations across linear TV, CTV, streaming, and live event programming. For marketers juggling multiple channels, this integration offers a much-needed bridge between creative execution and media delivery.
