Thumzup Media Corporation (Nasdaq: TZUP) is making a bold double bet—on both digital advertising disruption and the volatile world of cryptocurrency. The company announced it has closed a $50 million public stock offering, selling shares at $10 apiece.
Grocery TV is on a winning streak—and it’s not just about prime endcap placement. The in-store retail media network has landed on the 2025 Inc. 5000 list of America’s fastest-growing private companies for the third straight year, ranking No. 1793 overall and No. 154 in the Advertising, Marketing & PR category.
The adtech landscape has never been more crowded. New players enter constantly, legacy platforms expand their offerings, and differentiation becomes harder to achieve. In this environment, building better technology is no longer enough. To stand out and stay relevant, adtech companies need to shape perception, create trust, and command attention. That work begins with a…
New Delhi — The World Out of Home Organization (WOO) is teaming up with Ad Net Zero to make climate accounting in advertising a little more precise—especially for billboards, transit ads, and digital screens.
David Ogilvy once distilled advertising genius into four rules: make it simple, make it memorable, make it inviting to look at, and make it fun to read. But more than half a century later, marketers face a new question the ad legend never had to answer: What if “the public” is no longer your primary…
In the high-stakes world of digital advertising, a sudden ad account suspension can tank a campaign overnight. Orange Trail thinks it has the antidote. The Bulgaria-based company has officially launched a stability-focused agency ad account service designed to keep marketers, agencies, and brands running without disruption—across platforms from Meta and Google to TikTok, Snapchat, Pinterest, X, and Reddit.
Western Australia’s ad market just got a serious boost. Digital Loop has been named the exclusive media representative for Big Ads, bringing the Australian ad-tech company’s premium programmatic and rich media solutions directly to WA agencies and brands.
Meta is stepping up its fight against online fraud, rolling out a fresh set of updates to its Brand Rights Protection tool for Facebook and Instagram. The changes promise faster takedowns, broader scam ad reporting, and a more streamlined experience for the brands trying to keep impostors at bay.
Every September, Berlin becomes a magnet for innovation, ideas, and influence. IFA Berlin, one of the world’s most significant technology trade shows, gathers global decision-makers, innovators, and marketers across the consumer electronics and home appliance sectors. Yet despite its global impact, many U.S. brands remain underrepresented at this event. This is a missed opportunity for…
Your AdTech platform is collecting data and bidding in real-time, yet it still falls short of conversion goals. Why? Since the algorithms aren’t evolving, insights are primarily based on analytics. In the advertising landscape, the difference isn’t just the tech stack; it’s the team behind the AI tech. In recent years, we’ve seen how AI…
