AI is moving deeper into television production, from isolated tools for graphics and editing to systems that can coordinate entire workflows. Vizrt, the visual storytelling technology company, has been named a Leader in the IDC MarketScape: Worldwide AI-Driven Business Cycle in the Media Industry, 2026 Vendor Assessment, highlighting the growing importance of AI orchestration in…
Local linear television is gaining a more digital-style buying workflow as Magnite and ITN expand their partnership to bring agentic capabilities to local TV advertising. The companies plan to connect ITN’s seller agent with Magnite’s Orchestration layer, allowing advertisers to move from media planning and forecasting to campaign activation faster while combining local linear and…
DeepIntent is expanding beyond its healthcare-focused demand-side platform with the launch of Cora, an agentic AI platform designed to bring market intelligence, audience planning and omnichannel advertising activation into a single workflow for pharmaceutical marketers. The company says Cora allows marketers to interact with purpose-built AI agents using natural language rather than moving between multiple…
Adform has been selected as a technology platform partner for the European rollout of ChatGPT Ads, giving its advertisers and agencies a route to activate campaigns in OpenAI’s conversational advertising environment while connecting that activity with broader media campaigns. OpenAI began expanding ChatGPT Ads into 31 European markets in August, initially making the offering available…
Viamedia.ai is expanding its role in addressable television by joining Go Addressable, an industry trade group focused on advancing targeted TV advertising and deterministic identity. The company said the move will support broader access to addressable technology for broadcasters and multichannel video programming distributors (MVPDs), particularly across inventory that has historically been difficult to target…
Drako is removing a common cost from location-based advertising measurement, offering Foot Traffic Attribution (FTA) at no additional charge for campaigns that use its custom or syndicated audiences across participating demand-side platforms (DSPs). The programmatic outcomes company said agencies and advertisers can access in-flight visit signals when activating Drako audiences, while campaigns managed through Drako’s…
Vistar Media is expanding its operations in Japan with a dedicated local team and a broader deployment of its out-of-home advertising technology, targeting a market where transit media, digital inventory and technology-driven advertising are already well established. The company, part of T-Mobile Advertising Solutions, said the expansion will make its broader technology stack available to…
Sabio Holdings has launched Creator Ad Spot, a new CTV advertising format designed to bring creator-led creative into the traditional 15- and 30-second television commercial. The format combines creator-produced commercials with a companion social post, allowing advertisers to connect streaming TV campaigns with creator distribution while using Sabio’s audience-targeting and measurement infrastructure. The boundaries between…
U.S. advertising is entering 2026 with stronger momentum than expected, but the recovery is changing what media buyers consider valuable. The Interactive Advertising Bureau (IAB) has raised its full-year U.S. ad spend growth forecast to 12.3%, up from 9.5% in January, while advertisers increasingly prioritize customer acquisition, CTV, commerce media, contextual targeting and visibility inside…
A new investigation is putting Meta’s advertising review infrastructure under scrutiny after the Tech Transparency Project (TTP) said it identified hundreds of abusive advertisements on Facebook and Instagram. The findings raise a broader advertising technology question: can platforms reliably detect increasingly sophisticated AI-generated harmful content before it enters paid media systems? Meta’s advertising technology infrastructure…
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