In a bold move to reinvent digital advertising from the ground up, decentralized ad platform Alkimi has joined forces with Sui, a blockchain built for scalability and mass adoption. The mission? Drag one of the internet’s most opaque and intermediated industries into the light—by bringing ad transactions on-chain.
In a sharp break from its usual high-flying performance, The Trade Desk reported a notable deceleration in Q2 revenue growth, triggering a brutal 26% drop in its stock price during after-hours trading Thursday. The culprit? Weaker-than-expected demand for digital advertising in connected TV (CTV)—one of the company’s most promising verticals.
Musk is betting big on AI-driven commerce with Grok. The question is whether brands—and users—will buy in.
As streaming audiences surge, IAB Tech Lab unveils a new playbook to prevent live event ad meltdowns.
Entravision’s Q2 2025 results show where the real growth is—and it’s not in radio or TV. The company’s AdTech division is now leading the charge.
With no deadline in sight, Google’s backtrack on cookie deprecation shakes up the roadmap for marketers, AdTech players, and the open web.
Cadent sharpens its growth strategy with the addition of Jeremy Haft as EVP, eyeing market expansion and predictive advertising leadership.
In an era where economic engines are constantly scrutinized for impact and efficiency, advertising has proven itself as a powerhouse. A new study commissioned by The Advertising Coalition and conducted by S&P Global Market Intelligence reveals that advertising was directly and indirectly responsible for $10.4 trillion in U.S. economic activity in 2023—a staggering 21.9% of total U.S. output.
In a bold leap for creative automation, SJinn AI has launched its flagship product: the SJinn Video Agent, an autonomous AI that acts as a full-service Creative Director. From concept to final cut, it transforms a simple idea into a fully produced video—script, storyboard, voice, visuals, and all.
TikTok’s “Out of Phone” initiative just got a real-world boost. The short-form video giant has partnered with Rockbot, a leader in digital out-of-home (DOOH) streaming for brick-and-mortar spaces, to bring TikTok content directly to TV screens in gyms, restaurants, airports, and retail stores across the U.S.
