Live sports advertising is moving beyond fixed commercial breaks and conventional sponsorship placements. Genius Sports and TelevisaUnivision are bringing AI-powered visual augmentations and real-time game data to Liga MX broadcasts in the U.S., while using the same data infrastructure to turn key moments into new sponsorship opportunities for brands. Genius Sports and TelevisaUnivision are expanding…
Connected TV is moving deeper into the marketing stack. MNTN and Klaviyo have launched a two-way integration that lets brands activate Klaviyo’s first-party audiences on MNTN Performance TV and then use confirmed TV ad exposure to trigger personalized email and SMS journeys. The integration turns CTV from a largely standalone advertising channel into an actionable…
CTV advertising has spent years trying to replicate the scale and automation of digital media buying. Telly is now pushing the format in another direction: making the TV home screen itself an advertising surface. The company has expanded its partnership with Magnite to let advertisers programmatically buy Telly’s persistent Home Screen ads, including a new…
Independent agencies increasingly need enterprise-grade media buying infrastructure without taking on the complexity of a holding-company technology stack. Nexxen is expanding its partnership with Chicago-based Scale Marketing, giving the independent agency greater access to Nexxen’s unified advertising platform, enterprise DSP capabilities and premium media supply as it manages campaigns for national brands. Nexxen has announced…
Building an application with AI can now happen in a single conversation, but finding users still typically requires moving into a separate advertising platform. Base44 is trying to remove that handoff by bringing Google Ads Performance Max campaigns directly into its AI-powered app-building platform, connecting application creation with paid user acquisition. Base44 has expanded its…
The connected TV screen is becoming more than a place to deliver programming, but advertisers still have limited visibility into who is actually present when an ad plays. At IBC2026, SMiT is set to demonstrate a new Presence-Aware TV platform that combines UWB sensing, interactive applications and privacy-conscious audience identification to turn the television into…
Podcast advertising is becoming more measurable, but advertisers still face a familiar problem: knowing who listens to a show does not always translate into being able to buy against that audience. Triton Digital is attempting to close that gap with Demos+ Demographic Targeting, a new content-targeting capability now available through its Triton Ad Platform (TAP)….
Sports sponsorship has always had a measurement problem: knowing that a brand appeared during a game is not the same as knowing which households actually saw it. GumGum is attempting to close that gap with a new advertising product that turns verified sponsorship exposure into audiences brands can reach after the broadcast. The company has…
Media companies are managing an increasingly fragmented advertising business. Linear television, streaming, podcasts, newsletters, live events and out-of-home inventory all create revenue opportunities, but they also introduce separate workflows for selling, scheduling, forecasting and measurement. Operative is attempting to bring those operations under one technology layer. The advertising and broadcast management software provider has announced…
The shopping journey is moving into AI interfaces, but consumers still want something distinctly human behind the recommendation. New research from the Interactive Advertising Bureau (IAB) suggests creator content could become an important signal layer for AI-assisted commerce, with 56% of surveyed consumers saying they prefer AI shopping recommendations that incorporate creator perspectives. The finding…
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