Matrix Solutions just handed the reins of the Media Ad Sales Council (MASC) to someone who knows the ropes—and how to tighten or loosen them when needed. Al Lustgarten, a media industry veteran and former SVP of Technology and Information Services at Hearst Television, has been appointed Chair of MASC, effective August 1, 2025.
Mobiquity Technologies wants to kill your marketing tech stack—and replace it with a smarter, self-operating AI that thinks and acts like a full marketing team. The company today announced CMOne, an agentic AI platform that fuses content creation, omnichannel publishing, media buying, and real-time analytics into a single autonomous system.
In a strategic move that reflects both ambition and evolution, full-service agency Walton Isaacson has announced a bold leadership shake-up designed to accelerate innovation, bolster client service, and expand new business capabilities.
1. With recent appointments of leaders, what was the strategic thinking behind thisexpansion?AdGood’s mission is to simplify access to premium Connected TV (CTV) advertising fornonprofits, and the expansion of our Board of Directors ensures we have the expertise neededto scale this impact. By bringing together leaders from advertising, streaming, technology, andphilanthropy, we’re positioning AdGood to…
Amazon’s Q2 2025 earnings are in, and the numbers once again reinforce the e-commerce giant’s reach across retail, cloud, advertising, and AI. The company reported $167.7 billion in revenue, an increase from $148.0 billion in the same quarter last year. North America alone accounted for $100.1 billion, up 11%, reflecting continued consumer strength in Amazon’s core retail business.
In an era where ad budgets are squeezed and audiences are scattered across screens, Spectrum Reach is stepping in with a new solution that promises to bring order to the chaos of media planning—especially for local businesses. After six months of beta testing with over 2,000 advertisers, the company has officially launched Spectrum Reach Architect, an AI-powered platform designed to take the guesswork out of ad planning across TV, digital, and streaming platforms.
When Shopify and Salesforce both write a check, something big is happening. For fal—a rising infrastructure platform enabling real-time, generative media across image, video, audio, and 3D—that “something” just became a $125 million Series C funding round. With backing from Shopify Ventures, Salesforce Ventures, and existing investors, fal has now raised a total of $197 million to date.
1. Was there a specific operational bottleneck or market challenge that triggered the decision to rearchitect your creative workflows? We’ve been using AI in different parts of the agency for a while — from creative generation to data modeling — but we lacked a solution that connected all the dots and embedded intelligence throughout the…
Predictive lifetime value platform Churney is moving beyond insights and into action. The TLV Partners-backed startup has announced a strategic partnership with DemandBox, a performance marketing firm known for its velocity-driven execution across creative, funnel design, and media strategy.
Genius Sports is doubling down on the future of real-time sports advertising with a newly announced multi-year strategic partnership with PMG, the independent agency powerhouse behind brands like Nike, TurboTax, Beats by Dre, and Best Western. At the heart of the collaboration is FANHub, Genius Sports’ flagship fan activation platform—and PMG is now a founding agency partner.
