A new study from The Trade Desk is sending a clear warning to digital advertisers in Southeast Asia: repetition kills engagement. According to its latest report, “The Untapped Opportunity of Omnichannel,” a striking 66% of consumers in the region are actively ignoring ads they see too often on the same channel.
In a significant move for app monetization, Moloco—an AI-powered performance advertising company—has made its Moloco SDK available through Google AdMob and Ad Manager’s SDK bidding platforms. The integration opens new monetization avenues for app developers, enabling seamless access to Moloco’s global advertiser demand while maintaining a high-quality user experience.
UK-based adtech firm DAIVID is making a high-stakes entry into Japan’s competitive advertising scene, announcing a strategic partnership with local TV measurement giant Video Research. At the center of this move: Emolyzer, a new AI-powered creative testing platform designed specifically for Japanese marketers who are drowning in content and desperate for faster, smarter ad evaluation.
n a standout moment for independent media agency Mile Marker, Senior Vice President of Client Solutions Wilton Bealle has been named Media Planner of the Year at the 2025 Ad Age Small Agency Awards—a recognition that highlights both her personal expertise and Mile Marker’s rising influence in results-driven media strategy.
Study, a major CPG brand used Unified Measurement to run quarterly scenario simulations. The outcome? A 6% projected increase in total incremental sales, translating to an estimated $17 million in additional annual revenue. That kind of precision is what separates guesswork from performance.
In a landmark move to modernize its media governance, the UAE Media Council has launched the Mu’lin permit, a mandatory authorization for individuals conducting advertising on social media—regardless of whether they receive monetary compensation.
The UEFA Women’s EURO 2025 didn’t just deliver thrilling football—it broke advertising records too. Yospace, a pioneer in Dynamic Ad Insertion (DAI), revealed it stitched over 6 billion one-to-one addressable ads during the tournament, outpacing all previous men’s or women’s football competitions.
You can launch the most innovative DApp, mint the slickest ads token, or drop an NFT campaign with more sparkle than a Solana bull run but if no one sees it? You’re not marketing. You’re echoing into the void.
The omnichannel supply-side platform has promoted two of its top performers—Stacy Bohrer to SVP of Buyer Development and Amanda Forrester to SVP of Marketing and Communications as it doubles down on commercial momentum and partner-first innovation following a standout 2024.
Cannes Lions 2025 wasn’t just a celebration of storytelling—it was a call to make those stories count. That’s exactly what happened at a roundtable hosted by UK Advertising and the Athar Festival, where leaders from the UK and Saudi Arabia came together to move beyond the buzzwords and into real strategy. The takeaway? Creativity is a growth engine—but only if it’s tethered to impact.
