AdTechEdge

Fortune Media Taps Freestar to Supercharge Ad Monetization Strategy

GlobeNews Wire3 months ago3 months ago04 mins

In a strategic move aimed at redefining its digital ad game, Fortune Media has partnered with Freestar, the ad tech firm known for optimizing monetization strategies for publishers and e-commerce platforms. The collaboration gives Fortune.com access to Freestar’s cutting-edge advertising stack, proprietary algorithms, and a hands-on team of ad tech engineers, promising a measurable lift in ad revenue without disrupting editorial flow.

HilltopAds Rolls Out New Advertiser Tools for Smarter, Faster Campaign Management

BusinessWire3 months ago3 months ago04 mins

In a sea of complex ad tech platforms, HilltopAds is doubling down on simplicity—with a fresh wave of updates designed to make campaign management faster, more transparent, and budget-friendly.

Mediaocean Elevates Leadership to Power Prisma’s Next Growth Chapter

BusinessWire3 months ago3 months ago06 mins

As global ad spend nears the $1 trillion mark, the pressure is on for ad tech platforms to unify fractured ecosystems and streamline omnichannel buying. Mediaocean, one of the industry’s core infrastructure players, is moving decisively to meet the moment.

LG Ad Solutions Enters Australia, Taps CTV Veteran to Lead Expansion

admin3 months ago3 months ago06 mins

LG Ad Solutions, the advertising technology division of LG Electronics, has officially launched operations in Australia, appointing media veteran Alex Blundell Jones as its Commercial Director. Based in Sydney, Blundell Jones will spearhead regional growth, leveraging LG’s first-party data and advanced CTV capabilities in one of the world’s most media-savvy markets.

Xnurta Pushes Global Growth With Full-Funnel Amazon Ad Support in Five New Markets

BusinessWire3 months ago3 months ago05 mins

Amazon’s international expansion is hitting new highs—and Xnurta, the AI-fueled ad platform built to keep up, isn’t missing a beat. The company just announced the latest phase of its global rollout, bringing full-funnel advertising support to Poland, Belgium, Sweden, Egypt, and South Africa. Combined, these five markets bring access to a staggering 84.8 million monthly Amazon visitors, according to SimilarWeb’s June 2025 data.

The Evolution of AdTech: Why AI Is Reshaping Media Buying

Paramita Patra3 months ago3 months ago012 mins

In 2014, a media buyer manually selected ad placements, negotiated rates with publishers, and tried to predict audience behavior and last quarter’s quarterly metrics. Programmatic advertising is still clunky; targeting is mostly demographics, and personalization barely exists. Now, in 2025, the media buyer is armed with real-time dashboards, predictive insights, and AI copilots, strategizing and…

CTV needs dynamic ad insertion to be done right: Here’s why

AdTech Edge3 months ago3 months ago09 mins

Broadcasters in today’s digital-first media landscape are expected to deliver seamless, high-quality viewer experiences while also maximizing return on investment through ad revenue. This balancing act has made dynamic ad insertion (DAI) a must-have technology, offering personalized advertising at scale and maximizing monetization opportunities. But there’s more to it than simply stitching an ad into…

CallRail Launches AI-Powered Conversion Signals to Optimize Lead Quality and Google Ads ROI

BusinessWire3 months ago3 months ago05 mins

CallRail is taking the guesswork out of lead quality with the launch of Conversion Signals, a new AI-powered feature that identifies which calls actually lead to appointments—and feeds that insight straight into Google Ads for smarter campaign optimization.

AdPlayer.Pro Supercharges CTV Video Ads with New Server-to-Server Integration Tools

Metagramm Unveils Enterprise-Grade On-Premise Grammar Engine for Data-Sensitive Sectors

GlobeNews Wire3 months ago3 months ago06 mins

In a bold challenge to mainstream cloud-based writing assistants, Metagramm Software Ltd., a subsidiary of Viewbix Inc., has unveiled a new AI-driven grammar engine—but with an enterprise-first twist: it lives entirely on-premise. Unlike Grammarly or Google’s language tools, which rely heavily on public data and cloud-based infrastructure, Metagramm’s new solution is designed for organizations that…

AdPlayer.Pro Supercharges CTV Video Ads with New Server-to-Server Integration Tools

PRWeb3 months ago3 months ago04 mins

In a move aimed squarely at the fast-evolving Connected TV (CTV) landscape, video ad tech provider AdPlayer.Pro has unveiled a major upgrade to its ad serving platform: advanced server-to-server (S2S) integration capabilities. The new tools are designed to streamline how publishers implement demand tags and endpoint URLs—crucial components for optimizing performance in high-volume video ad environments.