Manual reporting is out. Automated campaign intelligence is in.
That’s the key takeaway from LiveScore’s recent partnership with ADvendio, the Salesforce-native ad management platform that’s rapidly gaining traction among media businesses seeking smarter, faster advertising workflows.
Programmatic advertising just got a strategic upgrade.
Assembly, the global media agency under Stagwell’s challenger network, has launched Assembly Control, a proprietary platform designed to give advertisers tighter grip over where their ads appear—while dialing up campaign performance. The rollout begins this July, supported globally by Assembly’s hubs in New York, London, Singapore, and Dubai.
In a move aimed at smarter ad spending and better campaign control, Productsup has rolled out its Google Comparison Shopping Service (CSS) add-on, fully integrated into its feed management and syndication platform. The goal? Help brands, retailers, and agencies shrink their Google Shopping costs while gaining more visibility and traction in an increasingly competitive space.
Spanish-language digital audio is booming, but until now, scalable tools for contextual targeting and brand suitability have lagged behind. That’s changing, thanks to a new partnership between Grupo ACIR, Triton Digital, and Sounder—a move that signals a turning point for advertisers looking to safely invest in Spanish-language audio content.
Ad Focus Inc., a player in the non-traditional out-of-home (OOH) advertising arena, is expanding its reach with a fresh slate of mobile and experiential media formats now available across key U.S. markets. From electric shuttles and projection billboards to branded tuk-tuks and party boats, the company is aiming squarely at brands looking for more immersive and flexible ways to connect with consumers outside the home.
In a move that could disrupt the traditional video production playbook, Idomoo—best known for its personalized video tech—has unveiled AI Video Ads, the latest evolution of its Lucas AI Video Creator platform. The new solution enables brands to generate branded, conversion-optimized video ads in seconds using just a text prompt.
Boltive, a tech firm on a mission to make digital experiences safer and more compliant, has named Pamela Slea as its first-ever President—a strategic move that underscores the company’s ambitions in the rapidly evolving space where ad security, privacy, and cybersecurity increasingly overlap.
You are running a campaign with a high budget and a strong CTA. The impressions start rolling in, but when you check your pipeline, your MQL numbers are not significant. You are reaching prospects, but not the right ones. The right people with genuine intent, fit, and likelihood to convert. That’s why you need predictive…
TV ads aren’t just for beer, cars, and Black Friday blowouts anymore. Thanks to a new partnership between MNTN and ZoomInfo, Connected TV (CTV) is officially open for B2B business—and it’s bringing CRM-level precision to the biggest screen in the house.
If your digital marketing budget feels like it’s sprinting just to stand still, you’re not alone. Rising ad costs, declining retention, and diminishing returns have many consumer brands stuck in a vicious cycle of paying more for less. But ROI Revolution thinks it has an answer—and it’s not another traffic-boosting gimmick.
