Freestar, the leading monetization partner for large digital media publishers and e-commerce sites, today announced a strategic collaboration with The Associated Press (AP), an independent global news organization dedicated to factual reporting, designed to optimize the AP’s programmatic performance and expand access to premium global advertisers. The collaboration helps create new revenue streams for AP while supporting quality journalism through its innovative advertising technology.
“We are pleased to be working with Freestar to help us expand programmatic access to premium demand sources, while we focus on upholding the integrity of our independent, factual and nonpartisan journalism and maintaining control of our inventory,” said Drew Stoneman, vice president of consumer revenue.
Through the collaboration, Freestar is providing AP with its Intelligence Suite, including its Dynamic Ad Stack, advanced flooring algorithm, and ID solutions, in addition to Freestar’s best-in-class monetization experts and white glove support.
“We’re thrilled to be aligning with such a trusted name in journalism and to be helping The Associated Press unlock new revenue,” said Heather Carver, Chief Revenue Officer at Freestar. “Our goal is to ensure publishers like the AP can thrive by combining advanced technology with strategic industry relationships, so that advertisers can confidently invest in quality content.”
As a part of Freestar’s broader ecosystem approach, the AP will be available to buy directly through The Trade Desk’s OpenPath and part of their News Navigator program. Powered by third-party ratings from Ad Fontes Media, News Navigator enables advertisers to support credible journalism while contributing to a more sustainable open internet.
“Highly-reliable outlets like The Associated Press are leading the way in showing how credible journalism thrives when advertisers utilize the tools and transparency to invest,” said Vanessa Otero, CEO of Ad Fontes Media. “News Navigator gives brands the confidence to align with high-quality publishers and create a healthier media ecosystem.”
