Amazon Ads and Roku are officially raising the bar for connected TV advertising. In a move with industry-shaking potential, the two powerhouses have announced an exclusive integration that grants advertisers access to the largest authenticated CTV footprint in the U.S.—reaching approximately 80 million households, or over 80% of the entire CTV market, per Comscore data.
Albertsons is stepping into the future of retail media with a digital twist—literally. Unveiled at Cannes Lions, the grocery giant’s media arm, Albertsons Media Collective, has announced the launch of its in-store digital display network, a move designed to blend marketing muscle with real-time shopper engagement.
Marketing meets machine learning as Adobe expands its all-in-one content platform to fuel personalized, scalable content creation across video, display, and global audiences. At the 2025 Cannes Lions Festival of Creativity, Adobe made it clear that the future of marketing isn’t just creative—it’s AI-powered, data-fueled, and built to scale. The tech giant unveiled major enhancements…
In a competitive field of over 112,000 agencies, Ignite Visibility has emerged as the top digital marketing agency in the world, earning the coveted top spot in Clutch’s Spring 2025 Global Awards. This recognition solidifies the San Diego-based firm’s status as a powerhouse in performance-driven marketing, selected among the top 15 agencies globally for its proven ability to consistently deliver high-impact digital strategies.
In a bold push to redefine how people shop online, PayPal is rolling out Storefront Ads, a new ad format that brings fully shoppable storefronts directly into display units across the open web. Rather than redirecting users to merchant websites, these ads let users browse, purchase, and return to their content—without ever leaving the page.
The advertising industry talks a lot about inclusion. This week at Cannes Lions 2025, Havas is turning that talk into action with the launch of “Beyond the Brief”—a global campaign that boldly reframes how the industry views neurodivergent talent in a world increasingly influenced by AI and creative disruption.
In a bold move to reshape how creative content is developed, scaled, and distributed, Stagwell (NASDAQ: STGW) has officially launched Unreasonable Studios (UNR)—a unified global production powerhouse that merges branded content, entertainment, and creator-led storytelling into a single entity.
In a move that underscores the shifting center of gravity in media and advertising, FOX Advertising has announced a strategic investment in The Lighthouse, a real-world creative studio and campus space built for creators by Whalar Group. The deal, revealed at Cannes Lions 2025, isn’t just about bricks and mortar—it’s a stake in the future of creator-led intellectual property (IP) and immersive brand storytelling.
In a landmark move for the in-game advertising space, Frameplay and iion have announced a strategic partnership designed to create the largest unified global reach for game-based ad inventory. The deal brings together Frameplay’s pioneering intrinsic in-game advertising exchange with iion’s expansive platform covering over 4,000 gaming titles across APAC and EMEA.
In the fast-evolving world of connected TV (CTV), Anoki is stepping up to offer OEMs a turnkey FAST solution—one powered by cutting-edge AI and underpinned by the clean ad supply chain principles of The Trade Desk’s Ventura TV OS.
