Thumzup Media Corporation (Nasdaq: TZUP) has expanded its cryptocurrency capabilities by integrating Stripe’s “Pay with Crypto” feature. This enables the company to accept stablecoins such as USDC for payment of advertising campaigns, marking a significant step in adopting crypto for B2B transactions.
UM, a global media agency under IPG Mediabrands, has been appointed as the media Agency of Record (AOR) for 7-Eleven, the world’s largest convenience retailer. UM will manage the full-funnel, cross-channel media strategy and digital media activation for 7-Eleven®, Speedway® stores, and the 7NOW® Delivery app.
A 2024 eMarketer report highlights a steep decline in click-through rates for traditional ads, now at a historic low of 0.46%. Consumer frustration with irrelevant ads and distrust of centralized platforms fuels the rise of WEB3 and self-media. WEB3ADS Inc. introduces WEB3ADS, a decentralized advertising platform connecting advertisers directly with self-media creators, offering a transparent, efficient, and fair alternative.
TapClicks, a leader in Smart Marketing solutions, has launched the Transformation Hub, a centralized workspace aimed at accelerating and simplifying data preparation for marketers and analysts.
Adwave, a revolutionary AI-powered advertising platform, has officially exited private beta and launched to the public. By blending artificial intelligence with behavioral science, Adwave aims to democratize TV advertising—making it simple, fast, and affordable for creators, entrepreneurs, and small businesses to produce and air high-quality commercials without traditional barriers.
Media Advertising Development Services (MADS) officially launched with an inspiring event at the Theatre on the Square in Sandton, marking a bold new chapter for the Media, Advertising, and Communication sectors. Bringing together industry professionals, interns, educators, and leaders, the launch introduced a fresh ecosystem aimed at transforming how talent is developed, legacies are preserved, and relevance is rebuilt in these fast-evolving industries.
The E.W. Scripps Company has announced a strategic partnership with FreeWheel, a leading television advertising technology platform, to enhance advertising opportunities across women’s live sports on ION. As ION solidifies its position as a national hub for women’s sports, this collaboration is poised to significantly expand advertiser access and programmatic capabilities, ensuring brands can reach audiences on every major pay TV and connected TV (CTV) service in the U.S.
As the 2025 TV Upfront season gains momentum, Go Addressable, a leading trade organization promoting addressable TV advertising, has made a major stride in expanding its industry influence. With six new members joining its ranks and fresh research from Advertiser Perceptions pointing to increased buyer confidence in addressable strategies, the organization is doubling down on its mission to standardize and scale data-driven TV solutions. The announcement was timed with Go Addressable’s second annual TV Upfronts Brunch in New York.
Digital advertising partner Brkthru is marking its eighth anniversary with a strong reaffirmation of its values community, service, and people-first growth. As part of the celebration, the company is launching its third annual “31 Days of Service” campaign, an initiative that brings employees into communities across the country for hands-on volunteer efforts. This program, a reflection of Brkthru’s commitment to its human-centered culture, coincides with the company’s record-breaking business year in 2024.
Quad/Graphics, Inc., a leading marketing experience company, has announced its participation in several prominent investor conferences this spring and summer. The company’s Chairman, President & CEO Joel Quadracci and CFO Tony Staniak will represent Quad in a series of one-on-one meetings with investors to discuss strategic initiatives, financial performance, and long-term growth opportunities.
