adtechedge Archives - Page 33 of 45

Spectrum Science Launches Omnichannel Media Division for Biopharma

PR Newswire5 months ago5 months ago04 mins

Spectrum Science, a full-service strategic communications platform, has officially launched Spectrum Science Media, its dedicated omnichannel media planning, buying, and optimization division. Building on over a decade of expertise in global paid media for biotech and pharmaceutical clients, this formalized group is poised to deliver enhanced media capabilities through an integrated, data-driven approach. The move aligns with the company’s broader mission to meet the evolving needs of the biopharma landscape.

Orange 142 Unveils Guide to Master Foot Traffic Attribution

PR Newswire5 months ago5 months ago03 mins

Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT), has released a comprehensive guide aimed at demystifying foot traffic attribution—a critical tool for marketers seeking to understand the real-world impact of digital campaigns. As in-store visits continue to rise post-pandemic, the ability to attribute digital ad exposure to physical store footfall is reshaping strategies for retail, grocery, and mid-market brands.

AdCellerant Boosts Local Impact with Volunteering & Meal Donations

PR Newswire5 months ago5 months ago03 mins

AdCellerant, a Denver-based leader in adtech and digital marketing, has reinforced its community-first mission in 2025 through impactful volunteer work and wellness-driven philanthropy. With a strong emphasis on corporate social responsibility, the company continues to integrate employee well-being with community support, setting a benchmark for purpose-led corporate culture in Colorado.

Transmission Unveils AI-Powered B2B Content Engine

PR Newswire5 months ago5 months ago03 mins

Transmission, the world’s largest independent global B2B marketing agency, has introduced a groundbreaking dynamic content engine—an innovation built into their Propulsion Operating System. This launch addresses the growing demand for smarter, AI-integrated content strategies that align with the evolving behavior of B2B buyers. As media consumption patterns shift and platforms like ChatGPT become the first point of research, traditional sales and content models require transformation.

GRWN™ Launches to Help Brands Connect Authentically with 50+ Consumers, Challenging Outdated Age Stereotypes

PRWeb5 months ago5 months ago03 mins

Despite controlling the majority of consumer wealth, adults aged 50 and above are widely underrepresented and mischaracterized in marketing. Cheryl Overton Communications (COC) has launched GRWN™, a comprehensive strategic marketing communications toolkit designed to help brands break outdated stereotypes and connect meaningfully with this influential demographic.

Universal Ads Launches $5 Million Incrementality Fund to Boost E-Commerce TV Advertising

BusinessWire5 months ago5 months ago04 mins

Universal Ads, a platform enabling brands of all sizes to create, buy, and measure premium video ads seamlessly, today announced the launch of its Incrementality Fund — a $5 million initiative designed to help e-commerce businesses drive incremental sales through TV advertising.

Outsource Marketing Group Celebrates 25 Years of Intelligent Content Marketing Excellence

PRWeb5 months ago5 months ago04 mins

Outsource Marketing Group (OMG), a female-owned content marketing agency based in Los Angeles, celebrated its 25th anniversary on April 1, 2025. Over a quarter-century, OMG has partnered with businesses large and small to deliver multi-channel content marketing campaigns spanning Digital, Video, Email, Radio, Affiliate Marketing, and more. Their expertise includes producing PR, newsletters, blogs, and highly shared thought leadership pieces that resonate deeply with both audiences and search engines.

Group RFZ Launches Content Lens to Unlock Deeper Influencer Marketing Insights

PRWeb5 months ago5 months ago03 mins

Group RFZ, a pioneer in influencer marketing measurement, has launched Content Lens, an innovative solution designed to reveal exactly how each piece of influencer content performs within a campaign. By isolating the impact of individual creators and posts, Content Lens provides marketers and agencies with a clearer understanding of what resonates and why — empowering teams to optimize content strategies and drive more effective campaigns.

Lamar Advertising Partners with Dolly Parton’s Imagination Library for 2025, Donates $2M+ in Digital Outdoor Media to Promote Literacy

PRWeb5 months ago5 months ago03 mins

Lamar Advertising, one of the world’s largest outdoor advertising companies, announced its in-kind partnership with Dolly Parton’s Imagination Library for 2025. Over the next year, Lamar will contribute more than $2 million worth of digital Out of Home (DOOH) media to help raise awareness, increase donations, and enroll children in this impactful literacy program.

InterMedia Group Appoints Lorraine Galano as Account Director to Strengthen Performance Marketing Leadership

PR Newswire5 months ago5 months ago02 mins

InterMedia Group of Companies, a leader in integrated performance marketing and media, has appointed Lorraine Galano as Account Director. With 15 years of experience in premier media agencies and performance marketing firms, Galano will lead account strategy and omnichannel execution for key clients, reinforcing InterMedia’s position in media precision and strategic partnerships.