adtechedge Archives - Page 42 of 45

Swivel Raises $5.8M to Revolutionize Ad Operations with AI-Driven Automation

PR Newswire5 months ago5 months ago03 mins

Swivel, a no-code AI-powered workflow automation platform for advertising operations and account management, has successfully raised $5.8 million in Series A funding. This funding round, led by Tribeca Venture Partners and Ardent Venture Partners, comes one year after the company’s seed round and coincides with its rebrand from PilotDesk to Swivel. The company aims to eliminate repetitive tasks in advertising operations and streamline the process with intelligent automation systems.

Digital Economy Surges to $4.9 Trillion, Driving Rapid Job Growth

PR Newswire5 months ago5 months ago03 mins

The Interactive Advertising Bureau (IAB) has released its fifth edition of Measuring the Digital Economy: Advertising, Content, Commerce, and Innovation, revealing that the U.S. Digital Economy has reached $4.9 trillion, now accounting for 18% of U.S. GDP. This milestone marks significant growth since 2020, with digital-related jobs expanding 12 times faster than the overall labor market.

Batteries Plus Celebrates Wpromote as Ad Age’s 2025 Performance Marketing Agency of the Year

PR Newswire5 months ago5 months ago04 mins

Batteries Plus, the world’s leading consumer and business specialty battery franchise, congratulates its marketing partner, Wpromote, on being named Ad Age’s 2025 Performance Marketing Agency of the Year. This prestigious recognition highlights Wpromote’s excellence in digital marketing and reaffirms Batteries Plus’ commitment to selecting top-tier partners to fuel business growth at every level.

NIQ and The Trade Desk Collaborate to Enhance Advertising with Advanced Audiences

BusinessWire5 months ago5 months ago03 mins

NIQ, a leading consumer intelligence company, has announced a strategic collaboration with The Trade Desk, a global leader in advertising technology. This partnership will integrate NIQ’s consumer intelligence and shopping behavior insights into The Trade Desk’s platform, enhancing marketers’ ability to plan and activate more accurate advertising campaigns globally.

FreeWheel Introduces New Capabilities to Enhance Streaming Ad Experience

BusinessWire5 months ago5 months ago04 mins

FreeWheel, a global leader in streaming advertising technology, has announced new capabilities for its industry-leading software. These updates enhance the FreeWheel Streaming Hub, offering advanced platform customizations, improved data signals, and optimized bidding. The aim is to strengthen connections between buyers and sellers, improving the ad-supported TV experience, and making it easier for advertisers to target audiences across premium video content.

News

LoopMe Partners with Microsoft Advertising for Real-Time Brand Optimization

BusinessWire5 months ago5 months ago03 mins

LoopMe, the global leader in brand performance, has announced an exciting new partnership with Microsoft Advertising. This collaboration integrates LoopMe’s first-to-market real-time brand optimization solution, PurchaseLoop, into Microsoft Curate. Through this integration, advertisers will gain access to real-time optimization, brand measurement, and custom data—driving better results in brand awareness, purchase intent, and consideration.

Hacking Advertising: How to Create High-Impact Ads at Lower Costs

BusinessWire5 months ago5 months ago03 mins

A groundbreaking new book, Hacking Advertising: How We Learned to Make Ads Without the Agency (And You Can Too), was published on April 29, 2025. Written by Jon Sneider, former Microsoft executive with experience managing advertising budgets over $500 million, the book challenges the advertising industry’s status quo. It offers companies a detailed roadmap to create high-quality ads at a fraction of traditional agency costs, potentially saving marketers millions annually.

Boost by Sonobi Enhances Digital Advertising Reach Across Devices

EIN Presswire5 months ago5 months ago03 mins

Sonobi, a leader in digital media technology, has launched Boost by Sonobi, an innovative solution aimed at enhancing digital advertising reach. Boost helps advertisers increase reach, sustain audience scale, and extend the impact of campaigns across multiple connected devices within the same household. By addressing two key challenges in digital advertising reach rate and audience decay—Boost transforms a single impression into multiple opportunities for engagement.

Context Networks Partners with Play Globally to Redefine Fan Engagement

PR Newswire5 months ago5 months ago03 mins

Context Networks, Inc., the first programmatic advertising platform tailored for the gaming industry, has entered into a strategic stock swap agreement with Play Globally, a leading sports gamification company. The deal, effective April 16, 2025, involves each company acquiring a 0.7% equity stake in the other, based on mutual valuations of $20 million. This partnership marks a significant step in integrating gamified advertising with interactive fan engagement.

Michael Kassan Joins Cognitiv’s Board to Drive Advanced Advertising Innovation

EIN Presswire5 months ago5 months ago04 mins

Cognitiv, a leading advanced performance partner powered by deep learning, has announced that marketing and media industry veteran Michael Kassan has joined its Board of Directors. This marks a new phase of strategic growth for Cognitiv, bringing decades of expertise in media, marketing, and investing to the company.