adtechedge Archives - Page 6 of 45

Prescient AI Adds Danilo Tauro to Accelerate MMM Innovation

PR Newswire4 months ago4 months ago04 mins

Prescient AI, a cutting-edge marketing mix modeling (MMM) platform, has announced the appointment of Danilo Tauro to its Board of Directors. Tauro, a globally respected figure in AdTech and digital transformation, brings a wealth of experience from roles at Amazon Ads, Uber Advertising, and Procter & Gamble. His addition marks a strategic move to accelerate innovation and solidify Prescient’s position at the forefront of modern marketing measurement.

FreeCast Launches D2M Video Platform for Global Telcos

BusinessWire4 months ago4 months ago03 mins

FreeCast has unveiled its Direct-to-Mobile (D2M) entertainment software platform, empowering telecoms and ISPs worldwide to deliver scalable video services without the need for physical infrastructure or proprietary hardware. This innovative platform taps into the massive base of internet-connected devices—smartphones, TVs, and more—enabling operators to compete with smart TV ecosystems while generating new ad-based revenue streams.

Automate Social Media with One Click SEO’s Planner Tool

EIN Presswire4 months ago4 months ago03 mins

One Click SEO, a veteran digital marketing agency with 20+ years of expertise, has launched its Social Media Planner, a fully automated solution for content scheduling and brand management. Built on the GoHighLevel platform, this tool empowers businesses to scale their social media efforts across platforms like Facebook, Instagram, LinkedIn, and Google Business Profile—without draining internal resources.

Earn Passive Income with Clicta Digital’s Affiliate Program

EIN Presswire4 months ago4 months ago04 mins

Clicta Digital, a performance-driven digital marketing agency based in Denver, has launched the Clicta Affiliate Program—a lucrative opportunity for marketers, agencies, and creators seeking consistent passive income. This initiative offers more than commissions; it’s a partnership built on trust, results, and recurring rewards.

Blis Launches AI Tool to Transform Campaign Planning

PR Newswire4 months ago4 months ago04 mins

Blis, a leading provider of real-world advertising solutions, has unveiled Blis AI, a new AI-powered planning tool designed to revolutionize how marketers approach audience targeting. By eliminating the dependence on identifiers and streamlining campaign planning through natural language inputs, Blis AI enables advertisers to move from brief to omnichannel-ready audiences in seconds.

Olyzon Raises $5M to Scale Agentic AI for CTV Advertising

PR Newswire4 months ago4 months ago05 mins

Olyzon, the agentic CTV advertising platform, has secured a $5 million seed extension round, reinforcing its momentum as a pioneer in using agentic AI to transform connected TV (CTV) advertising. The funding round—led by Cassius Capital and supported by Ventech, Eurazeo, and a powerful roster of adtech veterans—includes $3.8 million in equity and additional non-dilutive capital from Bpifrance and banking partners.

LiveRamp Empowers Walgreens Ad Group with Clean Room Solution

BusinessWire4 months ago4 months ago04 mins

In a strategic move to strengthen data-driven advertising and enhance personalization across the retail media ecosystem, LiveRamp (NYSE: RAMP) has partnered with Walgreens Advertising Group (WAG) to power its clean room solution. This collaboration allows Walgreens, which boasts over 101 million myWalgreens loyalty members, to activate and scale its first-party data capabilities with greater speed, transparency, and precision—ushering in a new era of performance-based retail media.

Unity Unveils Audience Hub for Privacy-First Ad Targeting

BusinessWire4 months ago4 months ago05 mins

Unity, a leader in game and interactive content development, has launched Audience Hub, a federated and privacy-first solution aimed at delivering high-intent, curated audiences to brand marketers. Integrating Unity’s own ad ecosystem insights with trusted third-party data sources—notably Experian—Audience Hub is designed to redefine performance-driven advertising across mobile, web, and Connected TV (CTV).

MadTech Launches MadConnect to Power Agentic AI in AdTech

BusinessWire4 months ago4 months ago05 mins

MadTech has officially launched MadConnect, the industry’s first intelligent infrastructure layer tailored to agentic AI marketing and advertising. In an era where enterprises rely on dozens of fragmented AdTech and MarTech platforms, MadConnect creates a unified, AI-native foundation that enables LLM-powered agents to execute marketing tasks autonomously, securely, and in real-time.

DoubleVerify Updates 2025 Forecast, Highlights Growth Momentum

BusinessWire4 months ago4 months ago04 mins

DoubleVerify (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, has announced updated financial guidance for Q2 and the full year 2025. The updated projections, released ahead of the company’s 2025 Innovation Day, signal continued strong demand for DV’s suite of ad verification and measurement solutions amid a dynamic advertising landscape.