AdvertisingTech Archives

Empower Media and Ocean Media Merge to Form $1.5B Independent Media Powerhouse

BusinessWire2 months ago2 months ago04 mins

In a major shake-up for the U.S. media landscape, Empower Media and Ocean Media have merged to form Empower Ocean Media Group, now the second-largest independent media agency group in the country. With combined media billings of $1.5 billion and a workforce of 400 professionals across New York, Los Angeles, and Chicago, the new entity aims to set a new benchmark for agility, technology, and performance-driven client outcomes.

Agnitio and the Future of AdTech: Revolutionizing Media Workflows

AdTechEdge5 months ago5 months ago04 mins

In a landscape where time, data, and intelligence dictate the speed of success, Agnitio emerges as a transformative player in the AdTech industry. With a leadership team composed of former LiveRamp and Samsung executives and a Board with deep-rooted influence across tech and media giants like Amazon Prime Video and M.A.C Cosmetics, Agnitio is setting a bold trajectory for the future of advertising.

Ampersand Appoints Todd Braverman as Chief Revenue Officer

PR Newswire6 months ago6 months ago02 mins

Ampersand, a leader in audience-first TV advertising sales and technology, has appointed Todd Braverman as the new Chief Revenue Officer (CRO). With over two decades of experience in strategic sales leadership, Braverman will guide Ampersand’s revenue strategy across its multiscreen TV advertising solutions.

Michael Kassan Joins Cognitiv’s Board to Drive Advanced Advertising Innovation

EIN Presswire6 months ago6 months ago04 mins

Cognitiv, a leading advanced performance partner powered by deep learning, has announced that marketing and media industry veteran Michael Kassan has joined its Board of Directors. This marks a new phase of strategic growth for Cognitiv, bringing decades of expertise in media, marketing, and investing to the company.

Direct Digital Holdings to Report Q1 2025 Financial Results on May 6

PR Newswire6 months ago6 months ago01 mins

Direct Digital Holdings, Inc., a leader in advertising and marketing technology, has announced it will release its financial results for the first quarter ending March 31, 2025. The company operates through its subsidiaries, Colossus Media, LLC (“Colossus SSP”) and Orange 142, LLC (“Orange 142”).