What’s the story behind your journey to becoming CEO of Oraki? Back in 1998, my path from finance to leading Oraki began. It was a journey sparked by a deep passion for technology and advertising. The adventure really kicked off when I founded Ad4ever, a pioneer in digital ads. Following its acquisition, I shifted to Oraki…
Noel Hamill, Global CMO of parcelLab, shares insights on customer experience, post-purchase marketing, and growth strategies in this AdTechEdge interview.
Barry Padgett, CEO of Amperity, discusses innovations in customer data platforms and the future of ad tech in this insightful AdTechEdge interview.
The future of SaaS in the media industry: Interview with Anders Lithner, CEO, Brand Metrics
MarTech Edge Interview with Gareth Holmes, VP of Commercial Strategy & Media at SeenThis
Strategies for Super Apps: Navigating Market Saturation and Unlocking Growth in Emerging Regions
Transforming Programmatic Advertising : A New Approach to Efficiency and Addressability
Navigating Ad Tech Disruptions: Why Brands Must Diversify Amid Industry Trials
Explore the ethics of audience targeting in a privacy-first world—balancing personalization, consent, and transparency in modern marketing strategies.
What led to Instreamatic’s focus on AI-driven contextual video and audio ads, and how does this approach differ from more traditional advertising methods? Our focus on AI-driven contextual advertising (which we began offering before the industry’s broader AI boom of the past couple of years) came from recognizing 1) a fundamental shift in consumer expectations…
