AdvertisingTechnology

As AI agents move from answering questions to initiating transactions and interacting with customers, proving that an action was actually authorized by a human is becoming a new security challenge. ValidSoft is addressing that gap with Cryptographic Intent Binding, an architecture designed to link a verified human identity to the specific instruction or transaction that…

The 2026 FIFA World Cup has exposed the scale of a growing problem for sports media and digital advertising: illegal streaming is no longer a fringe distribution channel. Gaming Compliance International (GCI) estimates that illegal streams generated 174.3 billion qualifying views of at least 90 seconds during the tournament, with 95% of those views carrying…

Sports streaming is moving beyond traditional broadcasters and league-owned platforms as teams look for more direct ways to reach fans. BZZR is pushing into that shift with an agreement to become the streaming home for the Los Angeles Rams’ 2026 preseason games, giving the verified sports social platform a direct role in distributing live NFL…

Mobile advertising is increasingly moving closer to the device itself as privacy restrictions reshape how advertisers identify and reach consumers. Petal Ads, Huawei’s mobile advertising ecosystem, is promoting on-device, all-scenario advertising as an alternative approach for brands seeking international audiences, with a particular focus on helping European advertisers reach consumers in China. Huawei’s Petal Ads…

Mobile video advertising is moving beyond the traditional watch-and-click model as brands look for ways to turn passive viewers into active participants. A new study from Digital Turbine, conducted with researchers from King’s Business School, Bayes Business School and Vrije Universiteit Amsterdam, finds that interactive elements embedded in mobile video ads can materially influence which…

Connected TV advertising is attracting more programmatic budgets, but buyers still face a basic question: what content actually appeared behind the impression they purchased? A new Peer39 report argues that missing program-level signals and reliance on self-declared metadata are creating a verification gap that could undermine CTV’s push toward measurable, performance-oriented advertising. CTV has spent…

The search funnel is changing for local businesses. Instead of typing “tire shop near me” into a search engine and choosing from a page of links, consumers can increasingly ask AI assistants to recommend where they should buy tires. Tireweb is responding with Tireweb Marketing, a managed advertising and local-search service designed to help independent…

Executive coaching is becoming increasingly intertwined with enterprise technology as companies navigate AI adoption, organizational restructuring and changing leadership requirements. A new market analysis from Persistence Market Research estimates that the global executive coaching certification market could grow from $14.5 billion in 2026 to $29.7 billion by 2033, as organizations place greater emphasis on leadership…

Clear Channel Outdoor exits Spain, sells assets to Atresmedia for €115 M, a deal that reshapes the European out‑of‑home (OOH) landscape and signals a strategic pivot toward higher‑growth digital formats. The transaction, announced on Aug. 4, 2026, closes the U.S.‑based company’s two‑decade presence in the Iberian market and hands a portfolio of billboards, digital screens, and programmatic…