AdvertisingTechnology

Zappi’s fourth annual State of Creative Effectiveness report highlights a growing measurement challenge for advertisers: creative that captures attention is not necessarily the creative that persuades consumers or strengthens brand association. The study analyzes consumer responses to more than 3,300 social video advertisements across TikTok, Instagram, Facebook and YouTube in the U.S. and U.K. Zappi…

Creatify Labs has launched Boreal-H3, an AI video model designed specifically for advertising production, with a focus on product consistency, creator performance, brief adherence and faster video generation. The model was developed by post-training MiniMax H3 in partnership with MiniMax, positioning the release around advertising-specific output quality rather than general-purpose video generation. Creatify says Boreal-H3…

OGDstudios has launched a Hybrid AI creative production model aimed at luxury fashion brands, combining real photography, human creative direction and generative AI to produce advertising and editorial content without relying entirely on traditional international shoots. Founded by Hollywood producer and talent manager Oscar Generale and fashion photographer and artistic director Alessandro Dotti, the studio…

StackAdapt has opened its 2026 Innovation Forum with a focus on how artificial intelligence is changing advertising workflows across planning, creative, audience strategy, activation and measurement. The global virtual event is showcasing the company’s latest AI capabilities, including Ivy Studio, while bringing industry speakers into discussions around the changing role of AI in advertising. The…

Blockboard, an advertising technology company focused on media buying transparency and accountability, has completed a SOC 2 examination covering trust services relevant to security. The report was issued September 24, 2026, following an examination conducted by compliance firm A-LIGN. The milestone adds a security and compliance layer to Blockboard’s positioning as an advertising technology provider,…

Mundial Media is highlighting new campaign analysis showing how culturally relevant holiday content can influence advertising performance across multicultural audiences, as brands prepare for the 2026 fourth-quarter shopping season. The advertising technology company analyzed five holiday campaigns run between 2022 and 2026 using its Cadmus AI platform. According to Mundial Media, holiday-focused contextual segments produced…

Multiply has launched an AI-powered Ad Spend Recovery Agent designed to help marketers identify irrelevant search traffic and automate parts of Google Ads account optimization. The product targets a recurring challenge in paid search: determining whether the queries triggering ads actually align with an advertiser’s commercial intent. The announcement shifts the focus from conventional rules-based…

Advertising measurement is moving beyond separate brand and performance reports as Cint expands its Lucid Measurement platform with self-service outcomes measurement. The new capability lets advertising partners combine brand-lift and sales-lift data within a single study, while Magnite becomes the first platform to offer access to the capability for campaigns including Magnite ClearLine and streaming…

JCDecaux Transport has partnered with Cathay to transform multiple passenger touchpoints at Hong Kong International Airport into an experiential outdoor advertising environment celebrating the airline’s 80th anniversary. The installation uses branded physical displays, passenger interaction, social sharing, and retail engagement to extend airport advertising beyond conventional static placements. Airport advertising is increasingly becoming an experience…

The Trade Desk has partnered with vertical short-drama platform DramaBox to bring its advertising inventory into programmatic buying, giving advertisers access to short-form serialized content through a demand-side platform for the first time. The integration adds another open-internet inventory environment to The Trade Desk’s cross-channel buying infrastructure, alongside CTV, mobile, and other digital media. The…