Mobupps, a global leader in mobile advertising and ad tech innovation, has officially received Great Place to Work® certification in Israel, China, and India. This certification, based entirely on employee feedback, highlights Mobupps’ commitment to a people-centric, inclusive, and high-trust work environment.
DISH Media, an industry leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, has launched AdvantEdge™, a next-generation holistic advertising solution. AdvantEdge™ brings brands a unified, efficient way to target and reach audiences across both linear and connected TV (CTV), leveraging verified, anonymized first-party data to ensure unmatched accuracy and campaign success.
LoopMe, a global leader in brand performance, has expanded its partnership with Reveal Mobile to provide advanced global Out-of-Home (OOH) brand lift measurement. With this expanded collaboration, Reveal Mobile becomes LoopMe’s dedicated partner for OOH brand lift studies, offering sophisticated GPS-based exposure data to enhance measurement accuracy across various markets.
VideoAmp, a leading media measurement company, has officially entered the audit phase with the Media Rating Council (MRC). This move highlights VideoAmp’s commitment to transparency, data fidelity, and adhering to the highest industry standards in media measurement. The company is working towards MRC accreditation, which is a critical milestone in its journey to becoming a trusted currency-grade measurement provider.
NIQ, a leader in consumer intelligence, has announced a global strategic partnership with The Trade Desk, a top provider of advertising technology. This collaboration will integrate NIQ’s consumer insights and purchasing behavior data into The Trade Desk’s platform, enabling more effective and precise ad targeting.
