A new study by vcita, The SMB Advertiser Report for Media & Publishing Companies (2025), reveals a tension in the local advertising landscape: while small- and mid-sized businesses (SMBs) value credibility and community reach from publishers, many partnerships are surprisingly short-lived.
Creativ Company, a machine-intelligent marketing firm serving some of the world’s most creative companies, has named Christina Lockwood as its new Communications Leader. Lockwood will steer communications strategy and execution for the firm and its media, advertising, and technology clients, further expanding Creativ Company’s growing PR practice.
Eulerity, a pioneer in AI-driven marketing for multi-location brands, has unveiled its new Listing Management feature, covering Google Business Profile, Facebook Business Pages, Apple, Bing, and other major platforms. The launch positions Eulerity as the first platform to unify utility marketing—listings, reviews, and organic content—with performance advertising in a single intelligent system.
1. The TV landscape is experiencing more fragmentation than ever, presenting both challenges and opportunities in the industry. How is DISH Media simplifying that complexity and helping advertisers maximize unduplicated reach? Today, TV advertisers are navigating a maze of platforms, each with different data policies, measurement standards, and audience behaviors. This complexity leads to duplicated reach,…
The adtech landscape has never been more crowded. New players enter constantly, legacy platforms expand their offerings, and differentiation becomes harder to achieve. In this environment, building better technology is no longer enough. To stand out and stay relevant, adtech companies need to shape perception, create trust, and command attention. That work begins with a…
1. Was there a specific operational bottleneck or market challenge that triggered the decision to rearchitect your creative workflows? We’ve been using AI in different parts of the agency for a while — from creative generation to data modeling — but we lacked a solution that connected all the dots and embedded intelligence throughout the…
1. How does this partnership expand your vision for real-time brand optimization and AI-powered media buying? First, it’s a huge endorsement and recognition of the critical role branding plays in a business’s success and how we support making this happen. Initially, linking with Microsoft Curate enabled us to enhance the addressability and, consequently, the value…
CallRail is taking the guesswork out of lead quality with the launch of Conversion Signals, a new AI-powered feature that identifies which calls actually lead to appointments—and feeds that insight straight into Google Ads for smarter campaign optimization.
Seedtag, the neuro-contextual advertising company making waves with its AI-powered targeting technology, just made a significant move in its growth playbook. The company announced that Brian Gleason—an ad tech heavyweight with a history of scaling global platforms—will take the helm as Chief Executive Officer effective August 1.
When AI meets accountability in ad tech, results follow—and SearchKings has the trophy to prove it. At the 2025 Google Ads Impact Awards, the North American agency took home the first-ever AI Excellence – Breakthrough Agency award for its AI-powered Call Intelligence technology.
