Stingray (TSX: RAY.A; RAY.B), the Montreal-based leader in music, video, and advertising solutions, has acquired DMI, a U.S.-based pioneer in music branding and in-store audio advertising. The move adds roughly 8,500 new retail locations to Stingray’s U.S. network—bringing its total footprint to 33,500 stores nationwide—and solidifies its dominance in the pharmacy audio advertising sector.
Amit Monheit on Revolutionizing In-Game Audio Ads and Digital Advertising
As streaming audio grows rapidly, TARA Media, a data-driven marketing agency, has partnered with Triton Digital, a global leader in digital audio and podcast technology. This integration enhances programmatic audio advertising capabilities within the TARA Media Buying Platform, offering marketers a more strategic omnichannel approach.
The collaboration between NumberEight and Odeeo is a game-changer for in-game audio advertising. By combining NumberEight’s AI-powered Affinity Audience solution with Odeeo’s high-performance audio inventory, brands can now access targeted, privacy-first advertising solutions, reaching highly engaged gaming audiences without using personal identifiers.
Orange 142, a leading digital marketing agency for mid-market brands and agencies and a division of Direct Digital Holdings, has announced the launch of its Digital Audio Best Practices Guide. This resource, developed by Orange 142’s Emerging Channels Council, offers marketers a strategic framework and practical insights to fully harness the potential of digital audio as a performance-driving advertising channel.
