Virtual product placement is entering a new era—and it’s AI-powered. In a move that could reshape branded content in the U.S., Rembrand, an innovator in AI-driven ad tech, and Mirriad, an Oscar-winning pioneer in virtual placement, have joined forces in a strategic joint venture. The goal? To deliver a faster, smarter, and more scalable solution…
If you think the smart TV is just for bingeing holiday specials, think again. A new study from LG Ad Solutions shows that connected TVs (CTV) are quickly becoming powerful holiday shopping tools—and consumers are more receptive to TV ads than ever before.
Innovid Rolls Out Retail Media Upgrades Aimed at Smarter, Shoppable Campaigns Retail media is no longer just the hot topic—it’s the ad industry’s power play. And Innovid wants to be at the center of it. In its latest “Feature Beat” product update, the ad tech company unveiled a suite of new tools designed to give…
The golden age of ad-free streaming may be losing some of its shine. According to the latest report from the Video Advertising Bureau (VAB)—Staying Current on Streaming: The Latest on Connected TV Consumer Behaviors—CTV audiences are increasingly choosing ad-supported services, FAST channels, and bundled streaming options as subscription costs continue to rise.
The CTV creative bottleneck just met its match.
streamr.ai, a GenAI platform built to democratize streaming TV advertising, has become one of the first to integrate Google’s Veo 3, the latest generative video model capable of producing cinematic-grade content. The result: brands and nonprofits can now create high-quality 1080p and 4K CTV ads in minutes—without dropping five figures on traditional production.
In the ever-crowded world of media measurement, EDO and TelevisaUnivision are doubling down on a bet that more advertisers should be making: investing in Spanish-language audiences. The two companies announced an expansion of their partnership to measure consumer engagement with ads on ViX, TelevisaUnivision’s global streaming platform—and the world’s largest dedicated Spanish-language streamer.
Amazon Ads and Roku are officially raising the bar for connected TV advertising. In a move with industry-shaking potential, the two powerhouses have announced an exclusive integration that grants advertisers access to the largest authenticated CTV footprint in the U.S.—reaching approximately 80 million households, or over 80% of the entire CTV market, per Comscore data.
In a major leap toward truly integrated digital advertising, Innovid has launched Harmony Social, a first-of-its-kind solution that links paid social campaigns with CTV and the open web—marking a breakthrough in cross-channel connectivity.
In a bold step to modernize media intelligence, LG Ad Solutions has announced a strategic partnership with Akkio, an AI-native platform built for media companies, to unlock the full potential of its proprietary ACR (automatic content recognition) data—in real time.
Olyzon, the agentic CTV advertising platform, has secured a $5 million seed extension round, reinforcing its momentum as a pioneer in using agentic AI to transform connected TV (CTV) advertising. The funding round—led by Cassius Capital and supported by Ventech, Eurazeo, and a powerful roster of adtech veterans—includes $3.8 million in equity and additional non-dilutive capital from Bpifrance and banking partners.
