Smartly, the AI-driven ad technology leader recognized in The Forrester Wave™: Creative Advertising Technologies, has announced the integration of Reddit into its unified advertising platform. This new capability empowers brands to activate, manage, and measure Reddit campaigns alongside other channels using Smartly’s advanced automation and creative intelligence tools.
AdLib Media Group, a leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, has announced five strategic additions to its growth team. This move reinforces the company’s ongoing commitment to client success and scaling its omnichannel media offering. The newly appointed team members bring experience from major industry players including AppLovin, Criteo, DSPolitical, InMobi, and Walmart Connect, boosting AdLib’s ability to deliver superior results and expand its global footprint.
SafeGuard Privacy has announced the appointment of Andy Hepburn as General Counsel and Chief Legal Officer. Hepburn, a respected corporate legal executive, brings a wealth of experience from both Fortune 500 companies and high-tech startups. His leadership will help SafeGuard Privacy navigate the complex legal landscape of privacy, data protection, and AI regulation while supporting their growing client base.
Captello, a top platform for event engagement and lead capture technology, solidified its leadership position through its partnership with the Experiential Marketing Summit (EMS) 2025. Leveraging innovative gamification and a sponsored scavenger hunt, Captello attracted substantial booth traffic and meaningful attendee interactions.
JOYY Q1 2025 Revenue Hits $494M with 25% Growth in Non-Livestreaming Segment
Pluto TV, the leading free streaming television service, is bringing back its popular and award-winning “Free Movie Weekend” this summer. The program supports family-run and independent theaters nationwide by providing free movie tickets on select weekends, encouraging audiences to experience films in their local theaters. This year, Pluto TV teams up with Oscar-winning filmmaker Sean Baker to spotlight independent cinemas and enhance the program’s mission.
Expandi Limited, a leading B2B MarTech and AdTech provider, and Kompass, a global SalesTech and MarTech leader operating www.kompass.com, have announced a groundbreaking partnership. This collaboration aims to revolutionize how companies connect, market, and grow through innovative technology and enriched data foundations.
In today’s competitive digital landscape, where customer attention is limited and seamless interaction is critical, Airship, a cross-channel customer experience platform, has introduced two innovative features: Branching and Custom Views. These capabilities allow marketing, product, and growth teams to create highly personalized and efficient digital experiences without extensive redevelopment.
IAB Tech Lab Summit 2025: Rethinking the Digital Ad Ecosystem in the Age of AI and Privacy
After more than a year of collaboration with agencies, brands, publishers, and ad tech firms, the Interactive Advertising Bureau (IAB) has released an updated version of its General Terms for Digital Advertising Agreements. This update marks a significant modernization effort reflecting today’s digital advertising ecosystem and aims to simplify transactions, reduce costs, and foster innovation.
