
Informa TechTarget Highlights Trust in B2B Content at Content Marketing World
In an era where up to 95% of B2B buyers aren’t ready to buy, trust has become the currency of effective marketing. TechTarget, Inc. (Nasdaq: TTGT), now operating as Informa TechTarget, is bringing this message to the forefront at the Content Marketing World conference in San Diego, September 15–17. The session, titled “The Trust Advantage:…