Verve and Experian Team Up to Supercharge ID-Less Ad Targeting
As AdTech seeks scalable alternatives to cookie- and ID-based targeting, Verve is betting on a less conventional—but increasingly viable—approach: on-device cohorts.
Tag: DigitalMedia
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Paramount+ Scores Exclusive Streaming Rights for Zuffa Boxing Across the Americas
Paramount, a Skydance Corporation (NASDAQ: PSKY), and TKO Group Holdings, Inc. (NYSE: TKO) have inked a long-term media rights deal positioning Paramount+ as the exclusive streaming home for Zuffa Boxing across the U.S., Canada, and Latin America. The agreement underscores the growing convergence of sports and streaming platforms, as direct-to-consumer services increasingly compete for live-event audiences.
Raptive Launches ‘Ctrl Alt Ask’ Podcast to Guide Creators Through the Open Web
Raptive, a leading creator media company, has launched “Ctrl Alt Ask”, a biweekly podcast aimed at helping creators and independent publishers navigate the fast-evolving creator economy. Available on YouTube and all major podcast platforms, the series features candid conversations with industry experts who offer actionable guidance on building sustainable brands and managing challenges.
Intent IQ and EXTE Claim Big Win for Cookieless Ad Revenue
As cookies crumble, some ad tech players are quietly proving they don’t need them. Case in point: Intent IQ and EXTE. The two companies announced that their partnership has led to a 73% jump in revenue from cookieless inventory—a result that challenges the industry’s skepticism about post-cookie monetization.
CherryRoad Media Brings Hyper-Local AI Search to Community Newspapers
Community newspapers are getting a tech upgrade. CherryRoad Media announced it will roll out hyper-local AI search functionality across its properties, powered by ProRata’s Gist Answers platform. The move promises to reshape how readers discover local news—and how publishers monetize it. AI Meets Main Street Gist Answers is an AI-as-a-service solution that allows publishers to…
TNL Mediagene Expands Business Insider Brand with Taiwan Launch, Tapping the Global Mandarin Market
TNL Mediagene, the Tokyo-based digital media powerhouse, has officially unveiled its latest expansion: Business Insider Taiwan. The new media outlet, led by seasoned journalist April Lin, will deliver in-depth original content for Mandarin-speaking audiences—covering global tech, finance, lifestyle, AI, and innovation through multimedia storytelling.
TNL Mediagene to Participate in Maxim Group’s 2025 Virtual Tech Conference
TNL Mediagene, a Tokyo-based next-generation digital media and data group in Asia, is set to participate in Maxim Group’s 2025 Virtual Tech Conference from June 3-5, 2025. The event focuses on technology-driven disruption across industries like healthcare, IoT, and gaming, with key discussions on quantum computing and AI.