DigitalPublishing Archives

Freestar’s Intelligence Suite helps The Associated Press boost efficiency and unlock new revenue streams.

AdTech Edge4 months ago4 months ago03 mins

Freestar, the leading monetization partner for large digital media publishers and e-commerce sites, today announced a strategic collaboration with The Associated Press (AP), an independent global news organization dedicated to factual reporting, designed to optimize the AP’s programmatic performance and expand access to premium global advertisers. The collaboration helps create new revenue streams for AP while supporting quality journalism through its innovative advertising technology.

Ali Mirian Joins OpenWeb to Lead Product Innovation for Publisher Communities

PR Newswire5 months ago03 mins

OpenWeb, the platform helping publishers build engaged, healthy online communities, has appointed Ali Mirian as Senior Vice President of Product. With over 20 years in digital advertising, ad tech, and product leadership, Mirian is set to spearhead OpenWeb’s next wave of innovation as the company prepares a series of new tools designed to enhance engagement, monetization, and social interaction.

Taboola Launches DeeperDive: Gen AI Engine for Publishers

GlobeNews Wire9 months ago9 months ago05 mins

In an era where Generative AI-powered search engines are transforming how users access information, publishers face a new existential challenge. Many AI engines scrape content without permission or compensation, diminishing web traffic and revenue for publishers. In response, Taboola has launched DeeperDive, a first-of-its-kind AI answer engine designed to live directly on publisher websites, offering a competitive, ethical, and scalable alternative that respects and leverages original journalism.