GoogleAds Archives - AdTechEdge

Focus Pocus Media Formalizes Outsourced Paid Media Framework as B2B Marketers Rethink Scale

GlobeNews Wire1 week ago1 week ago010 mins

As B2B marketing leaders face rising acquisition costs, tighter budgets, and increasing pressure to prove ROI, many are rethinking a long-held assumption: that paid media must live in-house to be effective. Focus Pocus Media, a B2B-focused PPC agency, is leaning into that shift with the launch of a structured outsourced paid media framework aimed at companies that need speed, specialization, and measurable performance—without expanding internal teams.

Audiencerate Becomes Google Customer Match Upload Partner

BusinessWire1 month ago1 month ago04 mins

Audiencerate, the international AdTech and MarTech data activation specialist, has earned Google’s Customer Match Upload Partner certification, joining a restricted group of global operators authorized to manage and onboard first-party data into Google Ads and DV360.

Branding Los Angeles Named Best Google AdWords Agency for Data-Driven Performance

EIN Presswire3 months ago02 mins

Branding Los Angeles, a full-service marketing and advertising agency, has been named the Best Google AdWords Company, highlighting its expertise in data-driven digital advertising and measurable client results.

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Ranger MediaLab Marks 9 Years of Scaling Brands with Precision Google Ads

EIN Presswire7 months ago7 months ago05 mins

After nearly a decade in the paid search trenches, Ranger MediaLab isn’t throwing a party. It’s too busy scaling brands and rewriting what ROI should really look like in performance marketing.

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800.com Integrates with Google Ads for Call Tracking

BusinessWire7 months ago7 months ago07 mins

For small businesses, every lead and every marketing dollar counts. While clicks and form fills are traditionally tracked, phone calls often represent high-value conversions that have historically been challenging to attribute accurately to specific ad campaigns. Addressing this critical gap in the AdTech landscape, 800.com, a leading cloud-based call tracking provider trusted by over 45,000 small businesses, today announced a new, direct integration with Google Ads. This innovative release empowers businesses to seamlessly connect phone calls with their paid ad campaigns across Google Search, Display, and other Google Ads formats. This article will delve into the profound benefits of this integration, its ease of setup, and how it enables small businesses to make smarter, data-driven advertising decisions by gaining full visibility into call-based conversions.