Digital advertising automation platform Shirofune is pushing beyond clicks and conversions. The platform now offers reporting and automatic optimization for upper-funnel metrics, enabling brands to track and improve long-term awareness alongside traditional performance metrics.
CallRail is taking the guesswork out of lead quality with the launch of Conversion Signals, a new AI-powered feature that identifies which calls actually lead to appointments—and feeds that insight straight into Google Ads for smarter campaign optimization.
In an era where consumer attention is fleeting and creative quality can make or break a campaign, Mininglamp Technology has unveiled AdEff, a next-gen AI-powered ad testing platform designed to revolutionize how global marketers evaluate and optimize ads.
