A new report from EDO reveals that basketball is becoming one of the most valuable programming environments for TV advertisers. With $2.3 billion in ad spend and nearly 1,000 brands investing across the NBA, WNBA, and NCAA, the sport continues to prove its ability to deliver both scale and consumer engagement.
Amazon, Walmart, and now PayPal are staking claims in the advertising world, leveraging vast troves of purchase and behavioral data to woo brands. These “walled gardens” offer the promise of closed-loop insights—ads tied directly to sales—a tantalizing proposition for marketers chasing measurable ROI.
TapClicks, a leader in Smart Marketing solutions, has launched the Transformation Hub, a centralized workspace aimed at accelerating and simplifying data preparation for marketers and analysts.
