MarketingTechnology Archives

Adcellerant AI Media Planner speeds planning and deal wins

Adcellerant Unleashes AI‑Powered Media Planner to Slash Complexity and Accelerate Deal Wins

PR Newswire20 hours ago20 hours ago016 mins

The new tool lands at an inflection point for the industry. Agencies are wrestling with ever‑more fragmented audiences, ballooning data sets and dwindling windows to prove ROI. Meanwhile, AI‑driven rivals such as Albert, Mediavine’s Predictive Planner, and Google’s Performance Planner are tightening the no‑ose around traditional, spreadsheet‑heavy budgeting. Adcellerant’s answer is a solution that marries the statistical rigor of a media mix model with the agility of a generative AI engine.

DemandFlow Partners with LeadConnector to Boost AI-Powered Demand Generation

GlobeNews Wire1 month ago1 month ago04 mins

AI-driven marketing platforms are increasingly moving beyond isolated automation to fully integrated demand generation ecosystems, and DemandFlow is betting on that future. The company has announced a strategic partnership with LeadConnector to expand capabilities across lead capture, automation, and customer engagement workflows.

PUSH Media Acquires SCS, Expands into U.S. to Build AI-Native Marketing Powerhouse

BusinessWire3 months ago3 months ago04 mins

In a major North American expansion, PUSH Media Inc. has acquired SCS (Schiefer Chopshop), marking its formal entry into the U.S. with new offices in Los Angeles and Atlanta, joining Canadian bases in Toronto and Ottawa. The merger unites two independent agencies with shared DNA in creativity, media, and technology — positioning the new entity as a next-generation marketing powerhouse.

Veylan Unveils AI-Native Operating System to Replace Fragmented AdTech Stacks

BusinessWire4 months ago4 months ago04 mins

Veylan, the AI-powered advertising platform, has announced new features for its fully integrated operating system, unifying strategy, creative, media buying, and optimization in a single workflow. The platform aims to eliminate the inefficiencies of today’s fragmented adtech ecosystem, offering advertisers a central command center to plan, execute, and optimize campaigns with unprecedented speed and precision.

billups Rewrites the OOH Playbook with 74% Revenue Surge and Global Expansion

BusinessWire7 months ago7 months ago06 mins

Out-of-home (OOH) advertising isn’t just for brand awareness anymore—and billups is proof. The world’s largest independent OOH agency just reported a staggering 73.8% year-over-year revenue growth in Q1 2025, fueled by a dramatic shift in marketer demand: from static billboards to measurable, full-funnel impact.