212NYC Gala 2025 Celebrates “Resilience Through Reinvention” in Digital Advertising

212NYC Gala 2025 Celebrates “Resilience Through Reinvention” in Digital Advertising

At a time when digital advertising faces both disruption and reinvention, 212NYC, New York’s Digital Advertising Club, proved that resilience still defines the industry. On October 23, the organization hosted its 11th Annual Gala under the theme “Resilience Through Reinvention,” honoring trailblazers whose leadership and innovation continue to shape the future of advertising.

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Empower Media and Ocean Media Merge to Form $1.5B Independent Media Powerhouse

Empower Media and Ocean Media Merge to Form $1.5B Independent Media Powerhouse

In a major shake-up for the U.S. media landscape, Empower Media and Ocean Media have merged to form Empower Ocean Media Group, now the second-largest independent media agency group in the country. With combined media billings of $1.5 billion and a workforce of 400 professionals across New York, Los Angeles, and Chicago, the new entity aims to set a new benchmark for agility, technology, and performance-driven client outcomes.

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AMS Earns Great Place to Work Certification—And Redefines What a Media Agency Can Be

AMS Earns Great Place to Work Certification—And Redefines What a Media Agency Can Be

Active Media Services (AMS), the global media solutions firm known for blending innovation with deep media expertise, has officially been named a Great Place to Work® in the U.S., based entirely on employee feedback. For a media agency, that’s no small feat. While many in the industry scramble to retain talent amid rising expectations and mounting mental health concerns, AMS is doing more than surviving—it’s setting a global standard.

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Gray Media Honored by IRE for Investigative Journalism That Sparked National Reform

Gray Media Honored by IRE for Investigative Journalism That Sparked National Reform

At this year’s Investigative Reporters and Editors (IRE) conference in New Orleans, Gray Media stations took home top honors for journalism that didn’t just tell stories—it sparked sweeping change. From exposing systemic failures in law enforcement to triggering a policy reversal by the U.S. Department of Justice, the winning investigations underline why watchdog reporting still matters.

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ADWEEK Taps ProRata’s Gist Answers AI to Power Smarter Search and Summaries for Readers

ADWEEK Taps ProRata’s Gist Answers AI to Power Smarter Search and Summaries for Readers

In a move that blends generative AI with publisher-first ethics, ADWEEK has partnered with ProRata.ai to deploy its Gist Answers platform across ADWEEK.com and the Cannes Lions Digital Companion. The rollout gives ADWEEK’s audience an AI-powered, context-aware search experience that delivers instant article summaries and intelligent answers, all while spotlighting the outlet’s original journalism.

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XR Appoints John Batter as Chief Executive Officer

XR Appoints John Batter as Chief Executive Officer

XR, a global leader in creative operations, has announced the appointment of John Batter as Chief Executive Officer (CEO). Batter, with a robust leadership background spanning the entertainment, media, and technology industries, will guide XR’s strategy and execution as the company accelerates its global growth and innovation within the creative technology platform for the world’s largest brands, agencies, publishers, and studios.

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