Discord is doubling down on its advertising ambitions with the rollout of Arena Quests and Video Quests on Mobile, giving brands new ways to connect with its massive, highly engaged user base. These innovations expand Discord’s existing Quests framework—a reward-based ad experience—while offering enhanced measurement and cross-platform reach for advertisers.
In a mobile advertising world where attention is currency, Liftoff’s 2025 Mobile Ad Creative Index makes one thing clear: the brands winning the battle are those rewriting the rules. The seventh edition of the report dissects what’s working across 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs. Spoiler alert—static banners are officially on life support.
Pixalate, the global leader in ad fraud protection, privacy, and compliance analytics, has published the May 2025 Publisher Trust Index (PTI) for Canada. This trusted resource evaluates websites, mobile apps (Apple App Store & Google Play Store), and Connected TV (CTV) apps (Roku, Amazon Fire TV, Apple TV, Samsung Smart TV), offering monthly insights into media quality. These indexes are part of Pixalate’s initiative to promote transparency and trust in the programmatic advertising ecosystem.
The advertising landscape is constantly evolving, with innovators pushing the boundaries of how brands connect with their audiences. In a groundbreaking collaboration that promises to redefine digital out-of-home (DOOH) advertising, FLO Advertising, a leader in mobile digital billboard innovation, has teamed up with HYPERVSN, the award-winning pioneers of immersive 3D holographic technology, and FIREFLY, a global leader in mobility-based out-of-home media. This powerful alliance has culminated in the launch of the world’s first 3D Holographic Experience Truck. Kicking off on the iconic Las Vegas Strip, this revolutionary advertising platform is poised to roll out to major cities nationwide, ushering in a new era of high-impact, engaging brand experiences. This article will explore the synergistic partnership behind this innovation, the key features of the 3D Holographic Experience Truck, and its immense potential to transform how brands capture attention in the AdTech space.
