AdRoll’s Q2 2025 State of Digital Advertising Report presents key insights from over 20,000 online businesses, shedding light on the shifting digital advertising landscape. The report explores trends in ad pricing, economic sentiment, platform changes, and evolving consumer behavior—all shaping how brands approach digital marketing amid economic uncertainty.
The global AdTech (Advertising Technology) market is experiencing exponential growth. Valued at USD 996.81 billion in 2024, it is projected to reach USD 3,359.41 billion by 2030, growing at a compound annual growth rate (CAGR) of 22.4%, according to The Research Insights. This surge is fueled by innovations in AI, audio advertising, mobile usage, privacy-conscious strategies, and digital consumption trends.
Madhive, the leading unified operating system for local media, has unveiled a Fraud-Free Guarantee designed to ensure trust, transparency, and performance for local digital advertisers. This initiative underscores Madhive’s mission to level the playing field for small and mid-sized businesses (SMBs), giving them access to premium fraud protection that has traditionally been available only to large advertisers with big budgets. Through this new policy, Madhive commits to shielding local advertisers from fraud-related losses and inefficiencies.
Pixalate, the global leader in ad fraud protection, privacy, and compliance analytics, has published the May 2025 Publisher Trust Index (PTI) for Canada. This trusted resource evaluates websites, mobile apps (Apple App Store & Google Play Store), and Connected TV (CTV) apps (Roku, Amazon Fire TV, Apple TV, Samsung Smart TV), offering monthly insights into media quality. These indexes are part of Pixalate’s initiative to promote transparency and trust in the programmatic advertising ecosystem.
National CineMedia (NCM), the top cinema advertising network in the U.S., has announced a strategic partnership with Operative, a leading advertising management solution provider. This collaboration aims to enhance NCM’s ad operations, improve forecasting accuracy, and optimize sales activities across national, regional, and local markets. With a network spanning over 17,500 screens in 1,350+ theaters, NCM is leveraging cutting-edge technology to meet advertisers’ increasing demand for precision and performance.
FuboTV Inc., the premier sports-first live TV streaming platform, has introduced programmatic pause ads—an innovative ad format now available in a programmatic biddable environment. This first-to-market solution is powered by ClearLine, Magnite’s self-service buying platform, furthering Fubo’s leadership in Connected TV (CTV) advertising innovation.
Liftoff, a leader in mobile marketing, monetization, and creative solutions, has announced a strategic partnership with Xiaomi’s International Internet Business Department, part of the global tech giant renowned for smartphones, IoT devices, and HyperOS. This collaboration connects Liftoff’s Vungle Exchange ad network with Xiaomi’s expanding ecosystem to deliver targeted, programmatic advertising at scale.
Mobupps, a global leader in mobile advertising and ad tech innovation, has officially received Great Place to Work® certification in Israel, China, and India. This certification, based entirely on employee feedback, highlights Mobupps’ commitment to a people-centric, inclusive, and high-trust work environment.
The E.W. Scripps Company has announced a strategic partnership with FreeWheel, a leading television advertising technology platform, to enhance advertising opportunities across women’s live sports on ION. As ION solidifies its position as a national hub for women’s sports, this collaboration is poised to significantly expand advertiser access and programmatic capabilities, ensuring brands can reach audiences on every major pay TV and connected TV (CTV) service in the U.S.
Perion Network Ltd., a leader in advanced advertising technology, reported its financial results for Q1 2025, highlighting significant growth in key sectors such as Digital Out-of-Home (DOOH), Connected TV (CTV), and Retail Media. The company is strategically advancing through AI-driven acquisitions and expanding its market presence with the Perion One platform.
