As cookies crumble, some ad tech players are quietly proving they don’t need them. Case in point: Intent IQ and EXTE. The two companies announced that their partnership has led to a 73% jump in revenue from cookieless inventory—a result that challenges the industry’s skepticism about post-cookie monetization.
Connected TV (CTV) may still feel like the “new kid” in the advertising playbook, but Simpli.fi is showing it can be a power hitter. The Advertising Success Platform has been named a finalist for Most Innovative Use of CTV Technology in the 2025 AdExchanger Awards, thanks to a campaign with Chicago-based Ankin Law.
The Indian advertising technology (AdTech) sector is undergoing a profound transformation, reshaping how brands communicate with consumers in one of the world’s fastest-growing digital markets. Once seen as a fragmented ecosystem driven by basic media buying and volume-based reach, India’s AdTech landscape has matured into a sophisticated arena defined by data-driven strategies, AI-powered personalization, and…
1. AI, ML, and data streaming are transforming advertising. What technologies do you believe will define AdTech in 2030? If I look at where the industry is heading, I’d say AdTech in 2030 will be defined by intelligence, trust, and adaptability working in unison. The technologies shaping AdTech will be less about isolated innovations and…
1. How does your partnership with The Trade Desk align with your broader mission to deliver omnichannel consumer intelligence to advertisers? NIQ’s media division is dedicated to helping marketers and media owners around the world plan, activate, and measure their media investments with greater precision and impact. We do this through a unique combination of…
Choozle, a prominent omnichannel digital advertising platform, is giving advertisers a sharper edge in programmatic campaigns. The company today announced expanded access to The Trade Desk’s Kokai platform, along with next-gen tools—Seeds and Universal Pixel—that promise smarter audience targeting, more precise measurement, and AI-powered campaign optimization.
AdGood, a nonprofit organization revolutionizing access to Connected TV (CTV) advertising for mission-driven organizations, proudly announces a new partnership with A+E Global Media, one of the world’s leading media and entertainment companies. Through this groundbreaking collaboration, A+E Global Media will donate premium CTV advertising inventory to support nonprofit organizations across the country.
Every September, Berlin becomes a magnet for innovation, ideas, and influence. IFA Berlin, one of the world’s most significant technology trade shows, gathers global decision-makers, innovators, and marketers across the consumer electronics and home appliance sectors. Yet despite its global impact, many U.S. brands remain underrepresented at this event. This is a missed opportunity for…
The streaming revolution has already rewritten the rules of TV advertising, but the next seismic shift is just beginning. With connected TV (CTV) and over-the-top (OTT) platforms becoming the go-to destinations for advertisers chasing valuable and highly engaged audiences, the question is no longer if they can attract them but how to increase the value…
In a media landscape dominated by for-profit campaigns, nonprofit organizations have long been priced out of the most impactful screen in the home: Connected TV (CTV). At AdGood, we’re changing that. Our mission is simple but ambitious: to make premium CTV advertising accessible, affordable, and effective for every nonprofit, no matter their size or budget….
