Mudd Advertising Launches The Ad Man 2.0, Announces 2026 Summit, Preps for NADA 2027 – the Cedar Falls‑based, family‑run ad tech firm celebrates its 45th anniversary by unveiling a sequel to its founder’s seminal book, rolling out a dealer‑focused summit, and outlining a strategy for the upcoming NADA Show. Mudd Advertising, a veteran in automotive advertising technology, used its 45‑year…
Zappi launches Amplify AI, an AI‑powered ad testing platform for high‑volume digital creative, in a move that could reshape how enterprise marketers validate social video ads at scale while integrating insights into a unified Amplify Hub workspace. What Amplify AI and Amplify Hub Do Amplify AI combines machine‑learning models with synthetic respondents to predict how…
Avenue Z, a digital marketing and public‑relations firm that has built a reputation around AI‑driven search strategies, announced this week that it has earned Certified Agency Partner status from Profound, the AI search discoverability platform that powers many of today’s generative‑search assistants. The designation places Avenue Z among a small founding cohort of agencies recognized for deep…
Paris‑based biotech firm Abivax exercised its underwriters’ option, increasing the size of its American Depositary Share offering and outlining a clear plan for the newly‑raised capital. Abivax SA announced on July 2, 2026 that the underwriters handling its recent public offering of American Depositary Shares (ADSs) have taken up the entire over‑allotment option. The option, which…
The free‑ad‑supported streaming TV sector is projected to climb from $12.3 bn in 2025 to $31.8 bn by 2030, driven by platform expansion, AI‑powered ad tech and a surge in smart‑TV adoption. Why the surge matters Unlike subscription‑only services, FAST platforms generate revenue solely from advertising, allowing viewers to access a broad mix of movies, TV shows…
Inuvo, Inc. (NYSE American: INUV), the Arkansas‑based firm that builds artificial intelligence‑powered advertising solutions, announced a multi‑tranche financing package that brings the company’s cash runway close to $13 million. The capital raise, which blends non‑dilutive debt with equity‑linked securities, is intended to retire legacy convertible notes, eliminate a receivables‑based credit facility, and provide working‑capital flexibility as the…
Why the World Cup draws illicit attention The World Cup remains one of the most lucrative events for advertisers, with billions of dollars funneled into campaigns that span television, digital, and out‑of‑home media. That sheer scale makes the tournament a magnet for cyber‑criminals who set up mirror sites, embed unauthorized streams, and then monetize those…
A new chapter for the world’s busiest air hub Paris, 30 June 2026 – Outdoor‑media giant JCDecaux announced that it has locked in an eight‑year extension of its advertising contract with London Heathrow Airport, effective 1 January 2027. The renewed deal follows a partnership that has spanned more than a quarter‑century and adds to JCDecaux’s already extensive footprint in…
The advertising world saw a notable consolidation on June 26, 2026 when three celebrated agencies—Clever, GLGR and The Right Now—along with their in‑house creative studio, Now Studio, announced the creation of Punch Group, Inc. Headquartered across New York, Los Angeles and Portland, Oregon, the new entity positions itself as a single‑point solution for brands that need everything from strategy…
NEW YORK, June 25 2026 /PRNewswire/ — Rokt mParticle, the enterprise‑focused performance customer‑data platform, announced today the release of its Performance Engine. The new suite bundles an artificial‑intelligence‑driven Audience Agent with four “Performance Accelerators” designed to turn first‑party data into measurable advertising lift. The company says the offering targets the persistent challenges of match‑rate decay, limited look‑alike scalability, and the complexity of household‑level…
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