Amid economic uncertainty and rising tariffs, U.S. advertisers are recalibrating their budgets, according to the IAB 2025 Outlook Study September Update. The Interactive Advertising Bureau lowered its 2025 ad spend forecast from +7.3% to +5.7%, reflecting a more cautious outlook for the second half of the year.
The commerce media giant today unveiled Auction-Based Display, a new technology that introduces programmatic-style bidding into retail media environments. The move brings flexibility and scalability to a sector historically locked into static, reservation-based ad formats—potentially transforming how retailers monetize digital shelves and how advertisers run campaigns across commerce platforms.
Albertsons is stepping into the future of retail media with a digital twist—literally. Unveiled at Cannes Lions, the grocery giant’s media arm, Albertsons Media Collective, has announced the launch of its in-store digital display network, a move designed to blend marketing muscle with real-time shopper engagement.
Big Happy, known for its high-impact, mobile-first rich media advertising, has officially launched its 3D Digital Out-of-Home (DOOH) division. This strategic move expands its creative-first approach into a fast-growing medium that plays a pivotal role in full-funnel brand strategies. The new unit will be led by Gabby Stoller, a seasoned executive who previously helped scale Walmart’s retail media and Vistar Media’s DOOH operations.
noon, the region’s leading digital ecosystem, has partnered with Flyby to launch a revolutionary mobile Digital Out-of-Home (DOOH) medium, transforming its last-mile delivery fleet into a data-driven, real-time advertising network. This strategic collaboration signals a new era in outdoor advertising by integrating smart ad tech into everyday urban mobility.
Today, Grocery TV announces the launch of its closed-loop measurement solution for in-store retail media. This solution is designed to help brands directly link their ad spend to sales more efficiently by providing faster, actionable insights across its growing in-store retail media network.
