Kantar, the global leader in marketing data and analytics, has released the sixth edition of Media Reactions 2025, a comprehensive study surveying 21,000+ consumers and ~1,000 senior marketers worldwide. The report benchmarks media platforms annually, offering insights into consumer receptivity and marketers’ strategic priorities for ad campaigns.
FreeWheel, a global technology leader in TV advertising, has announced significant expansions to its connected TV (CTV) partnerships. Collaborations with platforms such as Fubo, LG Ads, Philo, Plex, TCL Ads, Telly, and Wurl reinforce FreeWheel’s commitment to creating a unified, scalable programmatic advertising ecosystem. These partnerships not only broaden FreeWheel’s premium video marketplace but also enhance its ability to serve advertisers, agencies, and publishers across all tiers—from enterprise buyers to small businesses.
Future Today, a leader in Connected TV (CTV) advertising solutions, has introduced the Future Today Marketplace, a cutting-edge platform that is set to transform CTV advertising. This solution offers over 1.5 billion privacy-safe, ID-less impressions across premium, brand-safe inventory, including channels such as Fawesome, FilmRise, and HappyKids. With content from top studios, this marketplace sets a new standard for transparency, targeting, and measurement in CTV.
