Connected TV has become the fastest-moving target in digital advertising—and one of the hardest to track. As budgets pour into streaming platforms, marketers are facing a familiar problem: spend is rising faster than visibility.
FOX is kicking off its 2026 advertising season with timing that feels more like deliberate choreography than coincidence. Just as global attention turns toward the FIFA World Cup 2026™ Final Draw, FOX Advertising revealed that its 2026 Upfront will take place on Monday, May 11, 2026, at the historic New York City Center—a new venue for FOX and a location steeped in entertainment legacy.
FreeWheel, a global leader in streaming advertising technology, has announced new capabilities for its industry-leading software. These updates enhance the FreeWheel Streaming Hub, offering advanced platform customizations, improved data signals, and optimized bidding. The aim is to strengthen connections between buyers and sellers, improving the ad-supported TV experience, and making it easier for advertisers to target audiences across premium video content.
