VideoAdvertising Archives

News

MNTN Launches QuickFrame AI: Turning Any Brand into a TV Ad Studio in Minutes

MNTN (NYSE: MNTN), the Connected TV (CTV) advertising platform known for bringing performance marketing to television, has unveiled QuickFrame AI, a new AI-powered video production platform designed to make high-quality ad creation as simple as typing in a URL. The tool—currently in public beta—promises to democratize TV ad production, giving smaller brands the kind of creative firepower once reserved for major advertisers.

Global Video Market Set to Hit $1 Trillion by 2030, Driven by Streaming Growth and Ad-Supported Models

BusinessWire2 weeks ago2 weeks ago04 mins

The global video industry is headed for a trillion-dollar milestone. According to new research from Omdia, the combined revenue from online video and traditional TV—including subscriptions, on-demand transactions, and advertising—is projected to surpass $1 trillion annually by 2030.

AdPlayer.Pro Boosts Video Ad Platform with Targeting and SupplyChain Upgrades

PRWeb4 weeks ago4 weeks ago02 mins

AdPlayer.Pro, a global provider of SaaS video advertising technologies, has rolled out major upgrades to its video ad platform, aiming to sharpen campaign precision in connected TV (CTV) and in-app environments.

Omneky Launches Interactive AI Suite for Video Ad Generation

PR Newswire2 months ago2 months ago04 mins

Video is the crown jewel of digital advertising—but it’s also one of the hardest formats to scale. Omneky, Inc., a generative AI company specializing in advertising, thinks it has cracked that problem with a new interactive video generation suite designed to collapse the time, cost, and complexity of ad production.

Idomoo Launches AI Video Ads to Automate and Scale Branded Video Creation

BusinessWire4 months ago4 months ago05 mins

In a move that could disrupt the traditional video production playbook, Idomoo—best known for its personalized video tech—has unveiled AI Video Ads, the latest evolution of its Lucas AI Video Creator platform. The new solution enables brands to generate branded, conversion-optimized video ads in seconds using just a text prompt.

CTV Viewers Embrace Ads as Subscription Fatigue Sets In, Says VAB Report

PR Newswire5 months ago5 months ago04 mins

The golden age of ad-free streaming may be losing some of its shine. According to the latest report from the Video Advertising Bureau (VAB)—Staying Current on Streaming: The Latest on Connected TV Consumer Behaviors—CTV audiences are increasingly choosing ad-supported services, FAST channels, and bundled streaming options as subscription costs continue to rise.

FreeWheel Expands CTV Partnerships to Unify Programmatic Ecosystem

BusinessWire5 months ago5 months ago05 mins

FreeWheel, a global technology leader in TV advertising, has announced significant expansions to its connected TV (CTV) partnerships. Collaborations with platforms such as Fubo, LG Ads, Philo, Plex, TCL Ads, Telly, and Wurl reinforce FreeWheel’s commitment to creating a unified, scalable programmatic advertising ecosystem. These partnerships not only broaden FreeWheel’s premium video marketplace but also enhance its ability to serve advertisers, agencies, and publishers across all tiers—from enterprise buyers to small businesses.

The Future of Video-First Social Commerce: Insights from LTK’s Rodney Mason

AdTechEdge5 months ago5 months ago010 mins

1. How is the rise of video-first content reshaping consumer engagement and shopping behaviors in the creator economy ? Over the past five years, the rise of video-first content has transformed consumer engagement, particularly in social commerce. The inherently engaging nature of video has made it a powerful tool for guiding consumers through the purchasing journey…

AdPlayer.Pro Q1 2025: New Features Boost Video Ad Engagement by 7%

PRWeb5 months ago5 months ago03 mins

AdPlayer.Pro, a global SaaS provider of digital video advertising technology, has unveiled its Q1 2025 results, highlighting new product features and strategic upgrades. Focused on improving video ad player performance and platform capabilities, the company has received positive partner feedback and plans significant enhancements in Q2 2025.

MediaCo Appoints New Senior Leaders to Drive Growth and Innovation

BusinessWire5 months ago5 months ago03 mins

MediaCo, a leading multimedia company serving multicultural audiences across the United States, has announced three key senior leadership appointments to fuel strategic growth and innovation. The promotions of Brian Fisher to Senior Vice President of Video Sales, Danny Lowry to Senior Vice President of Audio Sales, and the appointment of Luis Fernández-Rocha as Senior Vice President of Local Video Sales reflect MediaCo’s strong commitment to expanding its market presence and delivering superior value to both advertisers and diverse audiences.